eBay Q3 2022 Pre-Earnings Countdown & Highlights

Liz Morton
Liz Morton


eBay is set to announce Q3 2022 earnings November 2nd at 5 PM Eastern. Take a look back at some of the highlights from Q3 and what's happening so far in Q4.

Leadership Changes & Corporate News

eBay lost another longtime technical leader in August as VP Engineering Seller Experience Scot Hamilton quietly departed the company to take a role at Amazon tackling last mile delivery as Vice President Planning and Routing Technology.

eBay Loses Scot Hamilton VP Engineering Seller Experience
eBay loses another longtime tech leader - Scot Hamilton VP Engineering Seller Experience heads to Amazon.

VP Stores Tom Pinckney and VP Core Product Engineering Mark Weinberg moved on as well.

Head of Europe Rob Hattrell and SVP International Joo Man Park both left in July with Jordan Sweetnam now covering those roles in his new position as SVP Global Markets.

eBay's Board of Directors saw some turnover as well saying goodbye to Kathleen Mitic, Chair of Corporate Governance & Nominating Committee, and welcoming Aparna Chennapragada.

There were several boomerang rehires this quarter, most notably Xiaodi Zhang returns to lead Seller Experience after a 10 year stint at 1stDibs.

eBay Has A New VP Seller Experience - Xiaodi Zhang
eBay has a new VP Seller Experience, Xiaodi Zhang, who returns to eBay after a 10 year stint at 1stDibs.

Gene Cooke is also returning as VP Collectibles and Aaron Carámbula makes his eBay debut as VP User Experience Design.

eBay Snags VPs For Collectibles & UX Design From Facebook
eBay snags new VPs from Facebook - Gene Cooke for Collectibles & Aaron Carámbula for UX Design

eBay announced two acquisitions this quarter:

Collectible card game marketplace TCGplayer - deal was originally slated to close Q1 2023 but eBay just announced it has been completed today, October 31, 2022.

eBay Acquires TCGPlayer In $295 Million Deal
eBay announces acquisition of collectible card game marketplace TCGplayer in $295M deal to close Q1 2023.

And myFitment to enhance parts and accessories listing experience.

eBay Acquires myFitment For Motors Parts & Accessories Listings
eBay has acquired the myFitment Group of Companies to Enhance Part & Accessories Listing Experience.

eBay CEO Jamie Iannone and CFO Steve Priest once again joined  Eric Sheridan for a fireside chat at Goldman Sachs Annual Communacopia Conference in September.

eBay At Goldman Sachs Communacopia 2022
Commentary on eBay CEO Jamie Iannone & CFO Steve Priest at Goldman Sachs Communacopia 9-12-2022

And a recent job opening shows eBay is looking for help finding a corporate strategy - so I gave them some thoughts from an experienced seller perspective. 😉

eBay Searching For Corporate Strategy
eBay seeks help finding corporate strategy - is CEO Jamie Iannone’s vertical focus failing?

Speaking of jobs, while eBay has not made any official announcements about a hiring freeze, there has been a very notable drop in open jobs in the last 4 months, indicating at the very least there may be some quiet belt tightening in certain regions and areas of the business.

The total number of open job positions has fallen from 696 to 350 since July 5, 2022.

Total Changes - breakdown by region:

North America - 509 down to 237
Europe & Middle East - 109 down to 92
Asia Pacific - 78 down to 21

There have also been some interesting changes in the careers page in the last 24 hours - it looks like eBay is trying to make it harder to track the status of open positions at the company. 🤨

Could Hiring Slowdown, Layoffs Be On The Horizon At eBay?
As pandemic-fueled ecom boom wanes, tech companies are slowing hiring, announcing layoffs - is eBay next?

The criminal cyberstalking case against 7 eBay employees who harassed and targeted online critics of the company continues to wind down with more sentencing hearings scheduled this week.

Civil litigation against those 7 plus ex-CEO Devin Wenig, ex-Communication's Director Steve Wymer, Progressive F.O.R.C.E. Concepts, LLC and eBay Inc. is ongoing and as more details are revealed, more questions about corporate accountability are being asked.

eBay Employees Face Sentencing In Cyberstalking - But What About Corporate Accountability?
Ex-eBay employees Harville & Baugh sentenced for cyberstalking but where’s the corporate accountability?

eBay Promoted Listings

GM of eBay Ads, Elisabeth Rommel had teased new Cost Per Click ad options coming in the second half of the year, but so far we've yet to see the Promoted Display ads that were supposed to begin testing in September or the Offsite Google Ads product that briefly appeared in July only to be removed shortly before the Q2 earnings call.

For now sellers still have the Promoted Listings Standard cost per sale ads, Promoted Listings Express for auctions, and Promoted Listings Advanced CPC for search.

Promoted Listings Advanced has expanded to cover the top 4 slots in search and Pravesh Katyal, Director of Product, Search Ads hinted at more changes to placement coming soon in his presentation at eBay Open 2022.

eBay Promoted Listings Search Placement Changes On Horizon
Change is coming to how eBay displays Promoted Listings ads in search - presentation at eBay Open 2022.

In the absence of new ad products, eBay appears to have settled on a strategy of rapidly increasing the coverage of existing ad products, causing some users to question if eBay isn't sacrificing buyer experience in the process.

Are eBay Ads Ruining The Buyer Experience?
Irrelevant sponsored search results & 100 ads stuffed on listing pages - has eBay Promoted Listings gone too far?

In addition to more placements in search, eBay is now stuffing 100+ competitor ads on every listing page - a baffling move that CEO Jamie Iannone says he believes is actually an improvement.

eBay Thinks 100 Ads On A Listing Page Is Improvement?!
eBay CEO Jamie Iannone says 100+ Promoted Listings ads of “like” items on listings provides benefit to buyers.

Weary sellers, the proverbial frogs in the slowly boiling water, are feeling the heat as the ratchet effect requiring greater ad spend just to retain a fraction of previous visibility takes its toll.

Some have even begun to question if we can trust eBay's ad attribution models - a valid concern, especially with some of the very strange issues being reported with Promoted Listings impressions and views.

What Happened To eBay Promoted Listings Impressions & Views?
eBay sellers report Promoted Listings impressions & views have disappeared from Seller Hub reports.

Events, Updates & New Features

The annual eBay Open seller conference was held in September - mostly a pre-recorded affair with very few new or exciting announcements.

eBay Open 2022 Day 1 - Opening Keynote
Highlights from eBay 2022 Opening Keynote With CEO Jamie Iannone

Despite 3 half days of programming, the only new announcements were:

  1. Picture limit will be increased from 12 - 24 images, coming sometime in November.
  2. New International Shipping option that will be slowly rolling out over the next 12 months.

In his closing statements, Jordan Sweetnam said he's proud to say eBay connects sellers to 138 Million buyers around the world. What he didn't say is that's less buyers than they had back in 2018. 🤯

eBay also dropped the Fall Seller Update in September which again didn't contain much new or exciting - just officially announced the picture changes and new international shipping and touched on some regulatory changes for the UK and France.

eBay Fall 2022 Seller Update
eBay has released their Fall 2022 Seller Update - here’s what you need to know!

While there aren't a lot of new things being added, there is one important one being taken away - eBay has decided to shut down their free Shopify app effective December 31.

Sellers who used the app to push listings from their Shopify stores to eBay, sync inventory, and manage orders will now have to rely on expensive 3rd party apps and some may choose to stop selling on eBay all together.

eBay Is Shutting Down Shopify App
eBay is shutting down their native Shopify app effective Dec 31, 2022.


eBay Germany introduced Flexi-Kapital loans which are repaid as a percentage of sales, allowing sellers to have lower payments during slower sales times.

eBay Germany Introduces Flexi-Kapital Loans By Iwoca
eBay partners with Iwoca to offer Flexi-Kapital working capital loans to sellers on its German marketplace.

As eBay continues to roll out Spendable Funds to allow sellers to use sales proceeds for purchases on the platform, they've made some important updates to the Balance Terms and Conditions.

eBay Updates Balance Terms & Conditions For Spendable Funds
eBay updated Balance terms & conditions for Spendable funds in August - here’s what you need to know!

Vertical Focus Strategy

eBay is still working from  CEO Jamie Iannone's focus vertical strategy playbook but progress in growing the verticals seems to have slowed significantly.

They launched authenticity guaranteed for fine jewelry in July, in partnership with the Gemological Institute of America (GIA). Three months in to the new program, sellers are frustrated with rejections and concerned the longer shipping and handling times could negatively impact holiday sales.

eBay Sellers Frustrated With GIA Jewelry Authentication
3 months into eBay’s jewelry authentication program, sellers are frustrated & concerned with GIA rejections.

eBay dropped the minimum price requirement for sneaker authentication all together - now only certain models of certain brands will be authenticated, but eBay doesn't say which ones, leaving both sellers and buyers guessing as the requirements change constantly.

Did eBay Get Rid Of Minimum Price For Sneaker Authentication?
Sellers ask - did eBay remove minimum price requirement for sneaker authentication?

They've also increased fees for sneakers between $100-$150, introduced a new shipping program where eBay charges buyers a flat $14.95 for shipping and provides a FedEx label "at no cost" to the seller, and changed the terms of seller protection for items sent to authentication.

Unfortunately, eBay has been less than forthcoming with details about the new shipping program and seller protections.

eBay Sellers Left Hanging On Shipping Authenticated Sneakers
eBay sellers left hanging with little info on new shipping program or seller protections for authenticated sneakers.

The myFitment acquisition was supposed to help with efforts to improve the buyer experience in the all important Parts & Accessories vertical, but longtime Motors sellers question if it can really help overcome fitment and compatibility challenges.

Problems With eBay Motors Parts & Accessories Fitment
eBay has long struggled with fitment in Motors Parts & Accessories - will myFitment acquisition really help?

eBay is rapidly dropping the minimum price for trading cards to be submitted to the eBay Vault but lack of transparent pricing may be holding back user adoption.

Why Would You Use eBay Vault?
eBay Vault for trading cards debuted in June, but lack of transparent pricing may be holding back user adoption.

eBay expanded the demos for it's live streaming feature to Handbags and Fashion, but it still doesn't support auctions and doesn't appear to be close to being in the hands of regular sellers any time soon.

Check out a video clip of eBay Live in action 👇and compare it to competitor Poshmark's recent release of Posh Shows beta.

eBay Live Expands Live Shopping To Handbags & Fashion
eBay Live livestream shopping expands to handbags & fashion but still limited to featured sellers.

And for the holidays, sellers wonder if eBay's marketing efforts will reach beyond the vertical category focus.

Will eBay Holiday Marketing Go Beyond Select Verticals?
eBay sellers wonder will holiday ads go beyond verticals - sneakers, luxury, trading cards, refurb & car parts?

Shipping, Fulfillment, & Cross Border Trade

eBay is replacing its current Global Shipping Program with a new eBay International Shipping option that it promises will save seller's on fees and provide a hassle free international returns experience.

eBay Introduces New International Shipping Option
eBay introduces new international shipping option with savings on fees & no hassle returns.

eBay Fulfillment by Orange Connex is coming soon to the US market, according to Giovanni Fiorilli, Dir Product Management, Shipping.

Is eBay Bringing Fulfillment By Orange Connex To The US?
eBay Fulfillment by Orange Connex may be “coming soon” to the US market.

eBay recently launched CPaSS, a new shipping platform for Asia Pacific cross border logistics.

eBay Launches CPaSS For Asia Pacific Cross Border Logistics
eBay announces new shipping platform for Asia Pacific region cross border logistics.

And a new partnership with Enterprise Singapore is offering subsidies and fee incentives, selling limit increases, dedicated account management, market insights and more in an effort to boost SME exports from Singapore to the US.

eBay Helps Singapore SMEs Export More To The US
eBay partners with Enterprise Singapore on initiatives to boost SME exports to the US.

Technical Issues

There are too many technical issues on the site to give an exhaustive list, but here are some of the most recent ones impacting sellers.

eBay search has struggled for years but recent changes seem to have made it worse with autocorrect gone wild showing completely inaccurate results.

eBay Search & Saved Search Emails Autocorrect Problems
eBay users report search results & saved search emails including irrelevant results due autocorrect gone wrong.

Wires are getting crossed somewhere causing users to see bid notifications and items in carts from other user's accounts, raising some serious security concerns.

eBay Users See Bid Notifications & Items In Cart That Don’t Belong
eBay users report receiving bid notifications & seeing items in cart that don’t belong to their accounts!

eBay's new modern messaging system has failed and been reverted back to the old system for many users.

eBay’s New Messaging System Is Down
eBay users report new messaging system down & has either been reverted to old system or isn’t working at all.

And ironically, on the eve of eBay Open, Managed Payments experienced a massive meltdown with sellers not receiving payouts from September 17-18.

eBay Payout Delays 9-20-22
US eBay sellers report delays in receiving payouts from September 17-18.

It was a bit of a flashback to when Ex-CEO Devin Wenig infamously said at eBay Open 2018 that technical glitches are unacceptable and really pissed him off.

Interestingly, eBay has since blocked that YouTube video from being embedded or shared on other sites, but you can still watch it here.

Current CEO Jamie Iannone did not face the same tough questions, because his segments for eBay Open were entirely pre-recorded and he wasn't actually there to engage with sellers.

Maybe now that Chief Technology Officer Mazen Rawashdeh is back from sabbatical, he can get to work on that tech-led reimagination of the platform Jamie's been promising us for 2.5 years.

That's it for the pre-earnings recap - stay tuned for full commentary from an experienced seller perspective on eBay's Q3 2022 earnings call this Wednesday!

Liz Morton Twitter Facebook LinkedIn

Liz Morton is a seasoned ecommerce pro with 17 years of online marketplace sales experience, providing commentary, analysis & news about eBay, Etsy, Amazon, Shopify & more at Value Added Resource!

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