eBay Fall 2022 Seller Update

Liz Morton
Liz Morton


The Fall eBay Seller Update dropped today!

Your Fall Seller Update: The latest updates and insights for growing your business on eBay
This season’s Seller Update focuses on new features and tools designed to help you run your business, solidify your brand, and build connections with buyers so they are more likely to do business with you again. We’re excited to announce that you can now add videos to your Storefront and listings to…

The eBay community discussion boards will be open from 8am to 4pm Pacific Time today:

2022 Fall Seller Update

And here's the link to the full update:

2022 Fall Seller Update | Seller Center
eBay Fall Seller Update. Get the insights and latest news about new tools and features to help you manage and grow your business on eBay.

This season’s Seller Update focuses on new features and tools designed to help you run your business, solidify your brand, and build connections with buyers so they are more likely to do business with you again.

We’re excited to announce that you can now add videos to your Storefront and listings to showcase your brand and merchandise. Videos will give you the opportunity to tell your story and show off your products like never before. Additionally, coming later this fall, we’ll be increasing the number of listing photos you can upload from 12 to 24—at no extra cost (this will be available in all categories, with the exception of Vehicles).

Store subscribers can now create newsletters with customized templates, send promotional offers, add branding to increase visibility, and more. With so many tools to play with, you’ll be able to build your brand, tell your story, and attract repeat buyers so that your business can flourish.

Making connections with your buyers has never been easier. In the coming weeks, you'll have access to our new and improved messaging experience on both desktop and mobile. Stay in touch with your buyers and continue to build positive relationships and promote your brand.

In shipping news, over the coming months we’ll be rolling out our new eBay International Shipping service to eligible sellers. This service is designed to make cross-border selling easier by offering solutions to many of the challenges you may come across when shipping internationally.

We've also included important information for sellers who sell to, and into France about the Extended Producer Responsibility (EPR) legislation. We also provide guidance on selling in the Great Britain (GB) and Northern Ireland (NI) markets now that the UK has left the EU.

These are just a few of this month’s highlights. Read about all the new features, tools, changes, and updates by clicking the links below.

Running Your Business

Running your business | Seller Center
Fall 2022 Seller Updates on a new messaging experience and improvements in communication, EPR compliancy, and new goods regulations to maintain ownership and responsibility of your business.

Get info on eBay's updating messaging experience:

Earlier this year we launched the beta version of a new messaging experience in the eBay mobile app. In the coming weeks, you’ll be moved to the new experience, which will better connect you to your buyers and make it easier for you to manage your messages. If you’d prefer, you can opt out of the new experience and continue to use the old messaging format until 2023, when we will fully migrate everyone over to the new experience.

We’re also launching a desktop beta version of the new messaging experience. Look out for more information in the coming weeks. You won’t automatically be opted into this beta version, and if you do decide to opt in, you can opt out again and continue using the old messaging format while we’re rolling out the beta version.

What’s new

  • Messages to and from your buyers will be displayed in an easy-to-use format with a more modern look.
  • Individual conversations will be easy to track through clearer and more straightforward messaging.
  • Messages will be grouped together by buyer and listing, making it easier to stay on top of your communications.

What’s staying the same

  • During the launch of the mobile version, you’ll have the option to opt out of the new experience and continue to use the old messaging format.
  • During the launch of the desktop beta version, the old experience will still be available.

    Don’t worry, you won’t lose any of your messages or any folders you’ve created. Just like in the old format, messages will be kept for one year and then auto deleted.

Plus don't miss new regulatory compliance requirements for shipments going to France, UK and European Union.

Important note: the new regulations for shipments to France go into effect October 1, 2022 - giving sellers just 2 days to figure it all out! 🤯

eBay Fall 2022 Seller Update - France & UK Regulatory Compliance
The eBay Fall 2022 seller update has new information about regulatory issues that will impact shipments to France & UK.

Listing & Promoting

Listing & promoting | Seller Center
In our Fall Seller Update, learn how to enhance your listings with videos and build better connections with buyers using new Stores features.

As announced at eBay Open 2022 last week, the picture limit will be increasing from 12 to 24.

The community selling team is now trying to spin this as only available for store subscribers.

Re: Updates to Stores
wrote: errrrrr............so the the 12-24 pics is only for stores?????? Does ANYONE have any idea what you are saying? and you want people to put millions of dollars worth of stuff in your vault? Hey , you are correct that this is currently for store subscribers. However, store subscriptions…

However - that's not what CEO Jamie Iannone said at eBay Open last week.

His exact words were: "I'm happy to say that sellers can now add up to 24 images to your listings for free. This is double the number of images you had before."

No mention of stores and since everyone gets 12 images, that second sentence would absolutely give the impression it applies to everyone.

That may or may not be what was intended, but since Jamie told thousands of sellers last week they would be included and many of those sellers then made YouTube videos about it telling their tens of thousands of subscribers they would be included, Jamie needs to put the big boy pants on and give this to all sellers because that's exactly what he said he would do.

UPDATE: it would appear Jamie found his big boy pants...now let's see what we can do about getting community staff that actually has the correct answers instead of sending sellers in a panic. 🤦‍♀️

We have just received clarification for the new photos feature. This will be available for all sellers, including both store and non-sellers.

Re: Updates to Stores
wrote: First day of ebay Open, Jamie announced to great fanfare that sellers would be getting 24 photos. We had THREE DAYS of ebay Open, and NO ONE AT EBAY thought to clarify this? To explain that it is SOLELY for Store Sellers? Do you have any idea how many non-store sellers are thinking they…

The rest of this section is mostly focused on video in listings and Stores updates:

What you need to know

  • Tell the story of your business by uploading a video to your Storefront
  • Let your listings sell themselves by adding videos that educate and inspire customers about your products
  • Attract buyers to your Store with merchandising strategies
  • Elevate your brand and increase your visibility with updated Stores features
eBay Fall 2022 Update - Listing & Promoting With Videos & Stores
eBay’s Fall 2022 Seller Update is enhancing listing and promoting with videos & store features.


Shipping | Seller Center
In the Fall Seller Update, learn how you’ll have more control over your money with on-demand payouts, new payout scheduling options, and spendable funds.

More info on eBay's new International Shipping program:

What you need to know

  • Learn how eBay International Shipping works
  • Enrollment periods, seller protection, and buyer benefits of the new program
  • eBay International Shipping FAQ
eBay Introduces New International Shipping Option
eBay introduces new international shipping option with savings on fees & no hassle returns.

User Agreement Updates

User Agreement
This User Agreement is effective upon acceptance for new users, and from October 28, 2022 for existing users. The previous amendment to this User Agreement was effective for all users on March 11, 2022.
  • Noted the terms applicable to users resident in India
  • Clarified the seller payment method authorization
  • Provided more information on the eBay International Shipping Program terms
  • Clarified responsibility for user fraud losses

Here's my full breakdown of the changes:

eBay User Agreement Changes 9-28-22
Highlights from eBay User Agreement update, effective October 28, 2022.

And in case you missed it - they did category and item specifics updates separately last week.

eBay Category & Item Specifics Update September 2022
eBay announces another round of category & item specifics updates effective September 2022.

Stay tuned for updates throughout the day as I dig deeper into all the changes!

In the mean time, let us know in the comments below what you think of the eBay Fall 2022 Seller update.

eBaySeller Updates

Liz Morton Twitter Facebook LinkedIn

Liz Morton is a seasoned ecommerce pro with 17 years of online marketplace sales experience, providing commentary, analysis & news about eBay, Etsy, Amazon, Shopify & more at Value Added Resource!