Welcome To Value Added Resource

My name is Liz Morton and I'm the founder and editor of Value Added Resource, your source for ecommerce news, commentary & insights from an experienced seller perspective.

I've spent over 15 years in the ecommerce industry from small mom and pop businesses to established multi-million dollar SMBs selling on direct websites, eBay, Amazon and other marketplaces.

That experience put me in a unique position with a focus on eBay in particular but Value Added Resource is constantly expanding to bring important stories across the ecommerce landscape to life.

This isn't another "how to make a million dollars selling online" blog and you won't find any guru courses being sold here. What you will find is the latest news and updates on marketplace policies and issues, how to articles and reviews, research and analysis, and unique insights and commentary.


Value Added Resource is built on trust, transparency, respect, and reciprocity. There are no ads, sponsored content, or affiliate links on this site for one simple reason - I believe serving readers instead of chasing ad revenue is the best way to pursue the kind of independent and impactful reporting at the heart of why I do what I do.

Here's how you can get involved:

Like, share, follow, subscribe - If you enjoy the content found here, please pass it on! Follow VAR on Twitter and Facebook

Reach out with questions, ideas & feedback - I love hearing from readers! My Twitter and Facebook messages are always open and so is my email.

eBay CEO Jamie Iannone talks a lot about high value users who "wake up in the morning, grab a cup of coffee, and jump on eBay."

I'm not sure I'm exactly what he has in mind with that statement, but never the less - you'll find me most mornings doing exactly that to bring you unique perspectives and content you won't find anywhere else.😉

If you'd like help keep the wheels turning and gears grinding here at Value Added Resource, tips are always much appreciated. 👇


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