Welcome To Value Added Resource

My name is Liz Morton and I'm the founder and editor of Value Added Resource, your source for ecommerce marketplace news, expert commentary & insights.

I've spent over 16 years in the ecommerce industry running operations for small mom and pop businesses to established multi-million dollar SMBs selling on direct websites, eBay, Amazon and other marketplaces.

Think of Value Added Resource as your independent ecommerce marketplace subject matter expert.

You won't find any guru courses or sponsored content puff pieces here. What you will find is the latest news and updates on marketplace policies and issues, how to articles and reviews, research and analysis, and unique insights and commentary.


Value Added Resource is built on trust, transparency, respect, and reciprocity. There are no ads, sponsored content, or affiliate links on this site for one simple reason - I believe serving readers instead of chasing ad revenue is the best way to pursue the kind of independent and impactful reporting at the heart of why I do what I do.

Here's how you can get involved:

Like, share, follow, subscribe - If you enjoy the content found here, please pass it on! Follow VAR on Twitter and Facebook

Reach out with questions, ideas & feedback - I love hearing from readers! My Twitter and Facebook messages are always open and so is my email.

If you'd like help keep the wheels turning and gears grinding here at Value Added Resource, tips are always much appreciated. 👇