CollX Aims To Take A Bite Out of eBay's Trading Card Business

Liz Morton ~ Founder
Liz Morton ~ Founder


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UPDATE 6-21-22

CollX has acquired Card Dealer Pro to expand their offerings to high volume trading card stores and dealers.


Heads up sports card collectors, there's a new app in town to help you value, track, and trade your collection.

CollX: Scan sports cards to find out what they’re worth
Snap photos of them and instantly get the current market price. Add them to your collection and track your overall portfolio value.

CollX uses image recognition and machine learning to make curating your collection, finding current market prices and buying and selling trading cards as easy as snapping a photo.

CollX (pronounced “collects”) is the fastest way to figure out what your cards are worth. Snap photos of them and instantly get the current market price. Add them to your collection and track your overall portfolio value. You can even buy, sell, grade, and trade your cards with other collectors. Get snapping!

If that sounds familiar, it should...eBay has been working to introduce similar tools since last year but CEO Jamie Iannone's tech led reimagination has been slow to get them in the hands of buyers and sellers on the platform, leaving plenty of room for smaller tech savvy startups to fill the gap.

eBay introduced an image recognition Scan To List feature in April to streamline the listing process, but it's still limited to Magic The Gathering, Pokemon, and Yu-Gi-Oh cards. They've been saying sports cards will be added "soon" since June, but so far there has been no progress and no update on this feature.

eBay Scan To List - Magic The Gathering Cards
eBay officially announces support for Pokémon and Yu-Gi-Oh! cards as well as Magic the Gathering with the Scan To List tool.

eBay also introduced Price Guide and Collections features in August, but inexplicably they did not integrate the existing computer vision tech from the Scan To List feature into these new tools.

There were also a lot of concerns about the accuracy of the pricing data since eBay's tool does not have important filters such as "graded" or "ungraded".

eBay Introduces Price Guide and Collections for Trading Cards
Beta versions of Price Guide & Collections now available for trading card enthusiasts in the eBay app.
eBay Collection & Price Guide For Trading Cards
A first look at eBay Collection & Price Guide for trading cards on desktop & the eBay mobile app.

Back in October eBay held a dedicated chat for users to talk with members of the teams responsible for Price Guide and Collections and I asked about future plans for this tech.

Re: Community Chat, October 13 @ 11:00 am PT - Price Guide and Collections
I noticed Collections doesn’t seem to be integrated with the computer vision Scan To List function that was introduced for trading cards back in April. It’s disappointing that you can use Scan To List to easily fill in item info while creating a listing to sell a card, but if you want to add the s…

I noticed Collections doesn't seem to be integrated with the computer vision Scan To List function that was introduced for trading cards back in April.

It's disappointing that you can use Scan To List to easily fill in item info while creating a listing to sell a card, but if you want to add the same card to your Collection, you have to type all info in manually in the app.

Is there a reason the computer vision scanning wasn't integrated into Collections? Is it something that is on the road map and if so, when might we expect to see it?

eBay rep Lucy@tradingcards answered:

We're always improving the Collection functionality and plan on integrating it with the scan to list feature in the future. If you're looking for a way to bulk upload cards into Collection, there is a csv upload option on desktop.


If Collx can crack the code of using image scanning and machine learning technology to allow users to create collections and accurately track current market pricing, that could be a huge winning proposition!

Check out this live demo from the Philly Card show.

Collx cofounder Ted Mann told Philadelphia Business Journal:

EBay is the “800-pound gorilla,” Mann said, but startups have been able to come along and build new marketplaces and “eat eBay’s lunch, just by providing a better experience for collectors.”...

...Mann believes CollX has an advantage over legacy sites because the startup can appeal to sellers and buyers who may not make a living off of trading cards, but who may be looking to see how much their cards are worth.

“Even if we're just taking a bite out of eBay, it's going to be a huge business, but we think we can potentially grow beyond that by activating all those dormant collectors,” Mann said.

We always love a good "up and comer taking on the big dogs" story around here and I sincerely wish Mann and his cofounder Kostas Nasis good luck and much success with this endeavor.


Has anyone out there taken CollX for a test drive yet? Let us know in the comments below!

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