eBay Live & AI Description Generator Coming To The UK Amid Pre-Loved Fashion Push

Liz Morton
Liz Morton


eBay is making big announcements for the UK, bringing eBay Live selling and their AI description generator to the market along with fee-free selling for private sellers in clothing categories.

The big fee shake up goes into effect today, with UK based private sellers no longer paying final value fee and regulatory operating fees when they sell items in clothing categories, excluding accessories, hats, footwear, watches, bags and jewellery.

eBay Goes Permanently Fee Free On Pre-Loved Clothing From Private Sellers In UK
Private eBay UK sellers will no longer pay listing, final value or regulatory fees on sales of pre-owned clothing as C2C strategy shift continues.

As part of this launch, eBay has also announced eBay Live livestream selling will soon be available in the UK as well, though like in the US, it appears to still be a limited, by application only offering so it remains to be seen how much it will benefit clothing sellers specifically.

eBay Live, a highly interactive livestream shopping experience, will be piloted in the UK with select sellers in the coming weeks. eBay Live allows eBay users to attend live auctions, shop exclusive deals and buy in real time. It has been successful in the US since launching in 2022 with hundreds of live events hosted every week.

Initially in the US, eBay Live focused almost exclusively on trading cards and was only Buy It Now format, but they have since expanded to include sneakers, jewelry, watches, collectible toys, coins, handbags and fashion and now offer an Auction format as well.

eBay Adds Auctions To Live Shopping Experience
Auctions finally come to eBay Live, but the user experience still needs a lot of work.

Sellers were excited about eBay Live when it was first announced, but have since grown frustrated with the now almost 2 years long "beta" phase and lack of any detailed communication about a timeline for when they might be able to actually use the feature themselves.

eBay has also announced their AI description generator will be rolling out the UK market as well - hopefully it will go smoother than in the US where both the initial rollout in the app and later addition to the desktop listing experience hit a few bumps in the road.

eBay ChatGPT AI Feature Fails, Removed Days After Launch
eBay’s ChatGPT AI description generator not ready for prime time & pulled from production just days after launch.

We'd love to hear from UK sellers what they think of fee-free private clothing sales, eBay Live and the AI description generator - leave a comment below or contact VAR!

eBaySeller Updates

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Liz Morton is a seasoned ecommerce pro with 17 years of online marketplace sales experience, providing commentary, analysis & news about eBay, Etsy, Amazon, Shopify & more at Value Added Resource!

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