Etsy Runs Big Game Share & Save Promo With 0% Selling Fees

Liz Morton
Liz Morton


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Etsy is pulling out all the stops with a debut Super Bowl ad promoting new AI-powered Gift Mode and a special treat for sellers - pay 0% in selling fee commission on orders made through Share & Save social media sharing tool from February 1-15!

Pay ZERO transaction fees on Share & Save orders!
Etsy’s headed to the big game on February 11! (You can read all about our plans here). To help you make the most of this BIG moment, we’re waiving the transaction fees on any eligible sales you make from your Share & Save links until February 15 at 8am ET. Read on to get all the exciting details! Ho…

Etsy’s headed to the big game on February 11! (You can read all about our plans here). To help you make the most of this BIG moment, we’re waiving the transaction fees on any eligible sales you make from your Share & Save links until February 15 at 8am ET. Read on to get all the exciting details!

How it works
To take advantage of this special limited-time offer, you need to be part of Share & Save. When you share a trackable link to your shop or listings and make a sale, you’ll save on your Etsy fees. Usually with Share & Save you get back 4% of the order total when shoppers make a purchase after clicking on your link. But during this special offer you’ll save the full 6.5%—the entire transaction fee—for any eligible orders you receive from your links from February 1 to February 15 at 8am ET!

All this excitement = even more eyes on Etsy. Now is a great time to amp up your marketing efforts to make the most of all those gift-seeking shoppers. And when you promote your shop using your Share & Save links and make an eligible sale during the promo period, you’ll pay ZERO transaction fees!

You can help buyers discover the great gifts in your inventory by making an easy-to-browse shop section.

To make things simple, we’ve created a handful of custom Instagram templates for the occasion that you can share with your followers. Check them out on the @EtsySuccess Instagram page!

Ready to share? Here are a few ideas to get you started:

  • Share your most giftable listings or your “Gifts” section
  • Share your most popular listings
  • Share a recent glowing 5 star review

Etsy introduced Share & Save last year as a way to entice sellers to share listings on social media and help drive traffic to the site - but watch out if you use Etsy Offsite Ads because ad fees may still apply!

Etsy Introduces Share & Save Marketing Incentive For Sellers
Etsy discount incentive entices sellers to share items on social media - but watch out if you use Off Site Ads!

Multiple Etsy-funded discount events were launched in Q3 and Q4 last year as well to promote Share & Save and help kick off the holiday season, so we may also see a similar Etsy-funded promotion for buyers related to the big game too.

It's interesting to see Etsy undertaking these big advertising costs and fee discounts at a time when the company is under increased cost cutting pressure.

Etsy laid off 11% of its workforce in December, including Chief Marketing Officer Ryan Scott.

Etsy Lays Off 11% Of Workforce, Including Chief Marketing Officer
Etsy has announced a restructuring plan laying off 11% of workforce, ~ 225 employes, including Chief Marketing Officer Ryan Scott.

And today activist investor Elliott Managment (famous for pushing for cutting costs and increasing operational efficiencies) took a 13% stake in the company and a seat on the board.

Etsy Gets New Board Member As Elliott Management Takes 13% Stake In The Company
Etsy is getting a new board member this month as Elliott Management partner, Marc Steinberg, is set to join on February 5, 2024.

CEO Josh Silverman has bet a lot on the big game - let's hope it pays off!

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Liz Morton is a seasoned ecommerce pro with 17 years of experience in online sales & marketplaces, providing expert commentary, analysis & news about eBay, Amazon, Etsy & more at Value Added Resource!