eBay Winter 2025 Seller Check In: Exec Changes, Listing Quality Report Updates, Holiday Shipping & More!
UPDATE 10-23-25
Today's eBay Winter 2025 Seller Check In kicked off with an announcement that US General Manager Dawn Block will be moving on to a Customer Experience Support role within the company, passing the torch to newly named VP GM of North America Ron Jaiven.
Liz Morton
Dawn also reviewed announcements from eBay Open like Automatic Positive Feedback and Item Not Received seller protections.
Ron introduced himself to sellers and highlighted the company's latest "eBay Stories" marketing campaigns.
Liz Morton
Senior Director Shipping, Stuart Reichenbach discussed holiday shipping, announcing that eBay sellers will see discounts below the general market increase for USPS and UPS peak season surcharges - though he didn't give specifics about what those discounts will be.
Senior Manager Strategic Accounts Dallen McKee hosted the Advertising segment, which was almost exclusively focused on pushing Promoted Stores ads, but in all of the information he offered about Promoted Stores, he forgot to mention the change going into effect next week that will move these ad campaigns to a monthly budget pacing.
Liz Morton
Senior Product Manager Jaskiran Makkar introduced the Listing Quality Report - again.
Liz Morton
If you're not familiar, the Listing Quality Report, was introduced by previous VP Seller Experience Harry Temkin in December 2020, but the initial product was a mess of mismatched and/or erroneous data, resulting in the report being pulled from production, reworked and launched for a second time in mid-2021.
But the problems persisted and in 2023, eBay briefly said they were going to discontinue the Listing Quality Report before backtracking - but as errors continued through 2024, eBay removed access from some sellers who had previously had the report while leaving others who never had access in the dark about whether it would eventually roll out to their accounts too.
Finally, at eBay Open 2024, sellers were promised that access to the Listing Quality Report would be expanding and that eBay was working to add insights from the report directly into Seller Hub and/or the App.
Liz Morton
Apparently, according to Makkar, that work is finally being completed and sellers should start seeing these insights and recommendations with Seller Hub and the app - and an eBay employee in the Q&A chat confirmed that the Listing Quality Report should now be available for all sellers.
Watch the full main session:
And stay tuned for coverage from the category break outs and other sessions!
eBay's final seller check in for 2025 is coming soon with a live virtual event planned for October 23, featuring key announcements, strategies to drive holiday sales and sessions on advertising, shipping, marketing and more!
Get ready for this year’s holiday season alongside eBay leaders and your seller community at Winter Seller Check-In on Thursday, October 23.
eBay teams will be on hand to answer your questions and discuss key topics like shipping, advertising, and marketing. Plus, we’ll host specialized category sessions, seller networking, and live Q&A with our Seller Advocacy representatives, Chuck Van Pelt and Jonathan Chard.
Join us virtually, Thursday, October 23, 12 p.m. PST / 3 p.m. EST
Agenda
The main presentation will kick off with a presentation from US General Manager Dawn Block and other key leaders.
Main Session - Winter Seller Check-In - 12 PM PST/3 PM EST
eBay leaders will share key announcements, plus strategies and tools to prepare for peak season and grow your eBay business.
Category Breakouts - 12:45 PM PST/3:45 PM EST
Drop into one of several category specific sessions offering insights into how to best to prepare for the holiday season for Fashion, Collectibles, Electronics, eBay Motors, Sneakers, or All Categories.
Seller Sessions - 1 PM PST/4 PM EST
- Advertising During the Holiday Season - eBay small business owners will discuss their strategies for holiday advertising this year.
- Managing Staff During the Holiday Season - Experienced sellers LaToya Morris of LiquidationDiva and Shari Smith of 7daysale4u will share tips for leading and supporting your team during the busy holiday season.
- Marketing Your Listings During the Holiday Season - The Seller Advocacy team will explore how to use newsletters and social sharing to market your business.
Networking Sessions - 1:30 PM PST/4:30 PM EST
- Managing Holiday Inventory and Shipping - Stay organized this season with smart tips for managing stock and streamlining holiday shipping.
- Improving Product Listings and SEO - Discuss ways to boost visibility by optimizing listings, photos, and keywords for better search results.
- Holiday Marketing and Promotions - Exchange ideas for creative holiday promotions and strategies to attract more seasonal shoppers.
- Enhancing the Customer Experience and Handling Returns - Explore ways to deliver great service and manage returns smoothly during the busy season.
- Building a Strong Brand Presence -Share strategies for building a memorable brand that connects with buyers and builds loyalty.
The agenda and presenters are subject to change, so it's always a good idea to check back in a few days before the event.
Register for free here - and if you can't make it live, don't worry, Value Added Resource will provide a recap after the event!
Are you planning to attend the eBay Winter 2025 Seller Check In? Let us know in the comments below!
