eBay & OneOf Muhammad Ali NFT Collection Drop

Liz Morton
Liz Morton


eBay's partnership with OneOf to bring exclusive NFTs to the platform featuring 3D and animated interpretations of iconic athletes featured on Sports Illustrated covers over the years has dropped it's second collection, this time featuring Muhammad Ali.

Sports Illustrated Partners With Muhammad Ali Enterprises for New NFT Drop With OneOf and eBay
The next iteration of their ongoing SI Covers NFT program honors the G.O.A.T. and humanitarian, Muhammad Ali.

Sports Illustrated (SI) and OneOf – the Web3 company building next-generation commerce solutions for creators in music, sports, and lifestyle – today announced the next iteration of their ongoing SI Covers NFT program which honors the G.O.A.T. and humanitarian, Muhammad Ali. The new Sports Illustrated x Muhammad Ali NFT collection is slated to launch on June 27th, 2022 and will also be available for a limited time on eBay and oneof.com.

The NFTs will pay homage to Ali’s 40th and final Sports Illustrated cover through a series of designs featuring 3D-animated versions of Muhammad Ali action figures performing his signature moves in the ring. The collection will feature green, gold, platinum, and diamond-tier NFTs at varying price points and rarities.

“There is perhaps no other athlete in history whose legacy is more intertwined with Sports Illustrated than Muhammad Ali,” said Michael Sherman, VP, Media at Authentic Brands Group (ABG), owner of the Sports Illustrated brand. ABG also owns Muhammad Ali Enterprises, in partnership with Lonnie Ali as trustee of the Muhammad Ali Family Trust (MAFT). “Sports Illustrated has told Ali’s story countless times, and we are proud to honor his legacy through this NFT collection.”

“Muhammad Ali is one of the most important cultural figures in both American and world history,” said Joshua James, OneOf’s Co-Founder & COO. “We could not be more honored to honor his legacy with this digital collection through our partnership with Sports Illustrated and in collaboration with eBay.”

Through OneOf's ongoing partnership with eBay, the Sports Illustrated x Muhammad Ali NFT collection starts at $22 and will be offered for a limited time to eBay’s community of 142+ million active buyers.

“eBay’s collectibles offering has been unmatched for more than two decades,” said Dawn Block,VP Collectibles, Electronics and Home at eBay. “The first NFT collection from our partnership with OneOf sold out within a few hours, and we know enthusiasm for the Sports Illustrated x Muhammad Ali NFT collection will be equally as impressive, as a new generation of collectors continue to merge their passions with investments.”

From music to sports to lifestyle, OneOf was built to facilitate deep and authentic connections between fans and their favorite artists, athletes, and brands. OneOf’s partnership with Sports Illustrated is taking these connections — and the traditional “buyer-seller” relationship on both platforms — to the next level.

Muhammad Ali NFT drop | eBay. Score collections by OneOf.
Score collections by OneOf.

About Muhammad Ali

Muhammad Ali is widely considered to be the greatest boxer of all time. As an athelete, he shook the wold with his skill, his grace, his passion and his wit, acheiving three world heavyweight boxing championships and an incredible 57-5 record.

As a humanitarian, he was an outspoken fighter and tireless advocate for religious and civil rights. A conscientious objector who took his battle to the Supreme Court and won. As a champion, his devotion to promoting respect, hope, and understanding has inpsired and helped people around the world achieve their own greatness.

The 11 NFT series ranges from $22 to $2,500.

The first drop featured exclusive NFTs of hockey great Wayne Gretzky.

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And in another cryptoart news, eBay announced last week they've acquired KnownOrigin, an NFT marketplaces built on the Ethereum Blockchain.

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Liz Morton is a seasoned ecommerce pro with 17 years of online marketplace sales experience, providing commentary, analysis & news about eBay, Etsy, Amazon, Shopify & more at Value Added Resource!