BigCommerce is playing catch up with rival Shopify, announcing new AI-powered ecommerce tools coming later this year through partnership with Google Cloud.
AUSTIN, Texas--(BUSINESS WIRE)--BigCommerce (Nasdaq: BIGC), a leading Open SaaS ecommerce platform for fast-growing and established B2C and B2B brands, today announced it will add new AI-powered features to its platform, leveraging Google Cloud’s AI technologies.
With these new features, enterprise merchants will have the potential to improve operational efficiencies, elevate customer experiences, enhance product discovery and help drive more sales. BigCommerce AI-powered solutions will start to be globally available by the end of 2H 2023.
“BigCommerce is deeply invested in AI that will allow enterprise merchants to optimize their ecommerce operations using the most advanced and innovative technologies to drive operational efficiencies, deliver more targeted and personalized shopping experiences, and ultimately sell more worldwide,” said Troy Cox, senior vice president of product at BigCommerce. “Creating AI-powered solutions with Google Cloud cements the significance of our collaborative partnership as we move to strengthen AI in the ecommerce industry together.”
The expanded partnership between BigCommerce and Google will bring the following AI enhancements to merchants on the platform:
- Create compelling product descriptions with AI-powered writing features. Leveraging Google Cloud’s Vertex AI on the backend, merchants can save time and simplify the writing and creative process that enable product catalogs to get to market more quickly and efficiently – helping to improve SEO rankings, product discovery, increasing traffic and conversion rates that aid in more sales.
- Deliver highly personalized storefronts. Powered by Google Cloud’s Recommendations AI, merchants will have a seamless way to create personalized product recommendations that are tailored to each customer’s taste and preference – elevating product discovery to potentially increase average order value (AOV), conversions and lifetime value (LTV).
- Gain deeper insight into business performance with AI-driven data analytics. Looking ahead, the BigCommerce Ecommerce Insights tool will evolve to feature new AI capabilities enabling merchants to derive deeper data insight and analytics into store performance, customer trends and respond to business changes as soon as they happen.
As part of the expanded partnership BigCommerce and Google Cloud will be hosting the Big AI Hackathon August 7th-18th with a full lineup of virtual events exploring using Generative AI in Google Cloud along with the BigCommerce platform to develop an AI-driven solution with large language models and Vertex AI that enhances the customer experience, efficiency, personalization, and/or profitability for BigCommerce merchants.