Etsy is making more updates to search with some new features and bringing some feature that had previously been beta testing into full production.
Updates include Add To Cart Button in search results, Sale Countdown, Autoplay Video, Delivery Date Signals, and Star Seller filters.
Etsy search is designed to match buyers with the items they’re looking for, making it easier for shoppers to search for and discover products on Etsy. We’ve heard that you want more insight on how Etsy search works and how to optimize your listings to increase your visibility.
We’re excited to share this new Forums thread and corresponding Seller Handbook article we’ll be updating regularly to help you stay informed on the latest improvements to search on Etsy.
Here’s an overview of some of the most recent changes we’ve made to the Etsy search experience for buyers that may help you drive more sales. Note: The following updates do not impact the ordering of search results. These are improvements to the way buyers see your items after they’ve searched on Etsy.
Add to Cart button
We introduced an Add to Cart button that displays underneath listings in Etsy search results, making it easier for buyers to purchase your listing directly in fewer clicks. Our research shows that adding this feature has led to an increase in conversion rate for eligible listings.
Note: Our team is working hard to expand this feature for listings with variations and personalization, since they require additional selections prior to adding to cart. We’ll share an update in this article once available!
When you have a sale running for your shop, buyers now see a sales countdown (starting at 48 hours prior to the sales expiration) underneath your applicable listings while browsing Etsy search results. The countdown encourages buyers to check out your listings asap to take advantage of the discount you’re offering!
Listing video autoplay
Now when you add a listing video, buyers can hover over the listing while browsing items and the video will automatically play. We saw an increase in conversion rate with this update, which is why we encourage you to add listing videos to all of your listings.** Use the Etsy Seller app to upload a listing video directly from your mobile device!
Delivery date signal
Estimated delivery dates are now shown in search results, so buyers can feel more confident about when they’ll receive your items. They can also search by items that include an estimated delivery date, so make sure you add your shipping information to your listings and/or shipping profiles to appeal to shoppers who are tight on time.
Star Seller search filter
Buyers are able to filter by Star Sellers when searching for an item on Etsy. This filter doesn’t impact your search ranking, but allows a buyer to further refine their search results to surface Star Sellers.
So far we've seen the filter positively impact how much a buyer comes back to Etsy, giving another vote of confidence in Star Sellers to deliver an excellent customer experience.***
Let us know in the comments below what you think of these update to the Etsy search experience!