eBay To Open Wear 'Em Out Sneaker Pop Up Shop May 27-29

Liz Morton
Liz Morton


UPDATE 5-29-22

While the event seems to have generated a lot of interest, some shoppers were frustrated with long lines, low stock, and the realization that up to 70% doesn't mean a guaranteed 70% off.

Despite the lukewarm reception of Hard To Find Holiday shops last year, eBay is playing the pop up shop game once again - this time with a Memorial Day weekend sneaker themed event designed to encourage sneakerheads to actually wear their new kicks instead of keeping them in the box. 👟

They'll kick things off with a preview at  Sneaker Con Anaheim, May 21 - 22 then open up the Wear 'Em Out store May 27-29 offering the lowest prices for shoppers who "literally wear their purchases out the door."

LOS ANGELES, May 20, 2022 /PRNewswire/ -- eBay, known for its unmatched inventory of new and pre-owned sneakers, is setting up shop in Los Angeles with a store that rewards sneakerheads for actually wearing their new kicks out of the store. Open Memorial Day weekend on Fairfax Avenue, the Wear 'Em Out Store will feature some of the most exclusive and coveted sneaker styles for up to 70% off today's market price, with lower prices for shoppers who literally wear their purchases out the door...

...According to a recent survey of 1,000+ sneakerheads, commissioned by eBay, the majority of respondents said they wear less than half of their collections. The Wear 'Em Out Store is designed to help sneakerheads live in the moment and encourages them to show off their favorite styles, on their feet this summer...

...At Sneaker Con Anaheim this weekend, eBay will give attendees an exclusive preview of the Wear 'Em Out Store – including several of the styles that will be unveiled on Fairfax, like the Jordan 1 Retro High OG Patent Bred or Yeezy Boost 700 Wave Runner. The store will feature a selection of the season's most coveted styles, including new releases that would normally only be available at deadstock prices...

This event is being hosted in partnership with SoleStage and will take place at the SoleStage location in Los Angeles.

Event Details:

The Wear 'Em Out Preview | Sneaker Con Anaheim, May 21 - 22
The weekend prior to Memorial Day at eBay's Sneaker Con Anaheim, a custom display of notable sneaker styles will reveal the "Wear 'Em Out" inventory – offering attendees a preview of the expert-picked pairs available to shop the following week.

The Wear 'Em Out Store | 455 N Fairfax, Los Angeles, May 27 - 29
Through Memorial Day weekend, eBay invites sneakerheads in the Los Angeles area to visit the store, shop styles such as the Jordan 1 Retro High OG Patent Bred or Yeezy Boost 700 Wave Runner, and purchase at up to 70% off.

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Liz Morton is a seasoned ecommerce pro with 17 years of online marketplace sales experience, providing commentary, analysis & news about eBay, Etsy, Amazon, Shopify & more at Value Added Resource!