eBay Social Sharing Glitches Again As Sellers Report Missing Traffic Data

eBay sellers say Social Sharing is broken again, with traffic reports not showing new data since the end of February.

Multiple users reported the problem in a thread in the eBay community forum with some questioning whether they really weren't getting social visits or the report itself was just broken.

Social Traffic is now NONEXISTENT - something changed in late feb

we follow a very structured posting cadence of 5 - 10 posts/day of different brands, item types, categories, etc. as you can see something changed in late feb and now traffic is non-existent. anybody else experience this?

Another seller confirmed they are also seeing the same problem and that they believe it's simply that eBay is not properly registering and reporting the data.

Yes, I see this also.

eBay originally introduced the Social Sharing feature in 2023 and it has been plagued with technical issues ever since.

For example, just a few months after launch, eBay had to disable access to Meta and Twitter/X due to API failures - connections to Facebook and Instagram where eventually restored, but X was not and eBay has since abandoned even attempting to support it.

eBay Social Sharing Fails As Meta & Twitter Cut Off API Access

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Sellers have also complained about the scheduling function having unacceptable delays and have raised concerns that links created through the social sharing feature use url shortening and redirects to trigger Promoted Listings ad attribution.

eBay Accused Of Using Link Shortener, Redirects To Profit Off Sellers’ Social Sharing

Is eBay using link shortening & redirects to increase ad revenue from social sharing at sellers’ expense? One seller says yes & support agrees.

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An update in May 2025 which introduced AI video creation capability to share to YouTube and Tik Tok was quietly paused on put on the back burner in October 2025 as eBay said they were "re-evaluating marketing tools for sellers."

eBay Quietly Pauses AI Video Creation For Social Media Sharing, Reconsiders Seller Marketing Tools

eBay has quietly paused AI video creation tool for social media sharing as they re-evaluate marketing tools for sellers.

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And more recently the feature was completely down for users in both January and again in March 2026.

eBay Social Sharing Page Down - What Sellers Can Do

eBay’s Social Sharing page has been down for over 24 hours, disrupting seller workflows & raising concerns about missing out on potential sales.

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Even when the social sharing feature works, sellers have been disappointed that it doesn't include the discounted final value fee incentive that was promised by then VP Stores, Tom Pinckney, at eBay Open in 2021.

Would you post eBay listings to social media for reduced fees?

eBay’s 2.5% FVF social sharing incentive has no official release date, but sellers are already weighing pros & cons.

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Tom said eBay would be adding a social media marketing incentive that would discount the final value fee to 2.5% + $0.30 per transaction when buyers buy from your social media posts, but after a brief test in Australia in 2022, the social sharing incentive was dropped with no further updates or timelines for implementation ever given.

Meanwhile, Etsy beat eBay to the punch, introducing their Share & Save program in 2023, offering a 4% discount on fees for qualifying sales made through links shared on social media and across the web - effectively making the commission fee 2.5%, just like eBay had promised and failed to deliver.

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The recurring issues with the social sharing tool are just one of many example of the ongoing problems affecting sellers on eBay.

Back in 2019, eBay and then CEO Devin Wenig faced activist investor pressure from Elliott Management calling for changes at the company, with constant site glitches and technical misexecution called out explicitly as one of the major problems at the company.

7 years later, it's shocking just how much of Elliott's "Enhancing eBay" plan still rings true today - particularly critiques around glitches constantly plaguing the platform and lack of leadership prioritizing operational and technical excellence.

Wenig infamously said at eBay Open 2018 that technical glitches are unacceptable and really pissed him off.

eBay has since removed the video they had posted on YouTube of the event, but the interviewer asked:

There've been a lot of site glitches recently on eBay. What are you guys doing to get rid of them?

Here's the simple answer - unacceptable, unacceptable. And we're making a lot of changes. When you make changes there are times that things happen but that's not an excuse and it's not ok with me and this summer in particular there have been a number of issues that directly impacted sellers like people not being able to see their view counts and a few other things and it's just not ok.

I'm extremely proud of a lot of things we've done, I'm not proud of that and in fact I hold my team accountable and it's not important, it's an internal matter but, we made changes to people and teams because shipping product that isn't ready is not ok. It's not ok with me and it's not ok with my team.

So the short answer is it's not like we don't get it. We are making a lot of changes and I want to make those changes, we need to make those changes, but making changes and then having to back up and fix things is not cool and I totally get it. Most of the issues from this summer have now been remedied but I was pissed off.

Mazen Rawashdeh was Chief Infrastructure and Architecture Officer at the time, but somehow managed to escape the wrath of a "pissed off" Wenig and was promoted to Chief Technology Officer, a title he still retains today despite the fact the site continues to experience near daily business impacting "glitches."

Are you experiencing problems with eBay Social Sharing? Let us know in the comments below!