eBay Introduces 3D Images For Sneakers

Liz Morton
Liz Morton


UPDATE 12-7-21

eBay has finally put out on official press release about the 3D image feature

eBay Debuts New 3D True View Feature for Sneakers
Artificial intelligence enables new ways for sellers to display their sneakers with an interactive and high-definition 3D view.

eBay’s 3D true view technology is currently available to select sneaker sellers in the U.S., and the company plans to expand the tool to additional sellers in 2022. Sneaker sellers who are interested in leveraging the tool can sign up for the waitlist here. Buyers can check out 3D true view for select sneaker listings on the eBay app for iOS and Android.

The form to apply for a spot on the wait list show some interesting details, including the fact that sellers will need to use a special backdrop and lightbox for this new feature.

UPDATE: It appears eBay is using a third party provider for this feature - RestAR which was acquired by Unity in 2020. Check out the details here:

RestAR - 3D Capturing & Product Visualization for E-Commerce
RestAR enables retail businesses to convert a simple video of their products to 3D visualization and increase revenues using AI with any mobile device.
Unity is the ultimate game development platform. Use Unity to build high-quality 3D and 2D games, deploy them across mobile, desktop, VR/AR, consoles or the Web, and connect with loyal and enthusiastic players and customers.

In the Q3 2021 earning call, CEO Jamie Iannone announced eBay is launching a "next gen" product experience with 3D images starting with limited test on select products in the sneakers category.

Get a first look at the new experience here:

Step into the holy grail of sneakers | eBay.com

Get up-close and personal
eBay’s 3D true view technology shows your exact item from all possible angles. You can examine every detail—from the individual stitches to Michael Jordan’s autograph. It’s just like holding the shoe in your hands.

Users can select to view the left or right shoe, zoom in and out, and rotate for a 360 degree view.

I'd love to hear what buyers and sellers think of this new feature!

Would a 3D view help you make the decision to purchase an item? Do you think this technology will be useful across the marketplace or just in specific verticals?

Drop your thoughts in the comments below!


Liz Morton Twitter

Liz Morton is a seasoned ecommerce pro with 17 years of experience in online sales & marketplaces, providing expert commentary, analysis & news about eBay, Amazon, Etsy & more at Value Added Resource!