Amazon Confirms Fall Prime Big Deals Event For October

Liz Morton
Liz Morton


Amazon has officially announced plans for Fall Prime Big Deal Days October 10-11.

Prime Big Deal Days takes place October 10-11. Here are 6 tips to save big during the event.
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This October, Amazon is bringing an exclusive shopping event to Prime members—Prime Big Deal Days!

We are really excited for Prime members to discover some of Amazon’s best deals of the season across 19 countries.

Prime Big Deal Days will take place in the following countries: Australia, Austria, Belgium, Brazil, Canada, China, France, Germany, Italy, Japan, Luxembourg, Netherlands, Poland, Portugal, Singapore, Spain, Sweden, the U.S., and the UK.

See the announcement on LinkedIn from Doug Herrington, CEO of Worldwide Amazon Stores.

We’ll share more details soon as we get closer to the event. We can’t wait to give our Prime members access to exclusive early savings this season.

The confirmation comes after sellers revealed being invited to submit deals for a fall Prime event.

Amazon Invites Sellers To Submit Fall 2023 Prime Day Deals
While Amazon buyers await official Prime Day dates, a second Fall Prime event is once again in the works for 2023.

Prime Day earlier this year set records for Amazon - across both days of the event, consumers in the U.S. spent $12.7 billion, according to Adobe Analytics data.

Amazon ran a Fall Prime event for the first time in 2022, with mixed results - while sales fell short of the main Prime Day event in July, they still generated billion in revenue and helped kick off the holiday shopping season.

Stay tuned for updates as Amazon releases more details!


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Liz Morton is a seasoned ecommerce pro with 17 years of online marketplace sales experience, providing commentary, analysis & news about eBay, Etsy, Amazon, Shopify & more at Value Added Resource!