Amazon Announces Prime Day 2023 Dates

Liz Morton
Liz Morton


It's official - Amazon Prime Day 2023 will be July 11-12! The big event will kick off at 3 AM EDT on July 11th and run through the 12th.

Amazon Prime Day is back July 11-12! Here are 5 shopping tips to help you prepare.
With the all-new Invite-only deals program, Prime members can request an invitation to access exclusive Prime Day deals that are expected to sell out.

It’s official: Amazon’s 2023 Prime Day event will kick off July 11 at 3 a.m. EDT and run through July 12.

Prime members can save big on popular brands like Lancôme, Kérastase, Peloton, Victoria’s Secret, YETI, The Drop, and Sony, and save on new Amazon-exclusive deals from D’Amelio Footwear, OPI, and Alo Yoga. Plus, members will get exclusive access to Amazon’s lowest prices so far this year on select products from a variety of brands like Bose, Hey Dude, and Theragun. This Prime Day, members in the U.S. can also shop more deals on small business products than ever before.

Amazon suggests signing up for Invite-only deals, setting up personalized deal alerts, and getting reminder notifications from Alexa.

The new invite-only Prime Days deals program, gives Prime members the ability to request invitations in advance to purchase products that are expected to sell out during the Prime Day event.

With the all-new Invite-only deals program, Prime members can request an invitation to score some of Prime Day’s best deals that are expected to sell out...

...Members who are selected will be notified during Prime Day with instructions on how to purchase the item at the exclusive deal price.

In another first, Prime Day deals will also extend to participating third-party sites in the Buy with Prime program.

Shop Prime Day deals beyond Amazon with Buy with Prime
From June 21 through Prime Day, U.S. Prime members can shop early deals directly with brands like Briogeo Hair Care, Anker, Wyze, and Pickleball Central, using Buy with Prime, a new shopping benefit for Prime members. Discover Prime Day deals beyond with Buy with Prime.

Launched last year, Buy with Prime lets Prime members buy items on non-Amazon sites just as they would on Amazon, with easy checkout and free delivery.

Amazon Expands Buy With Prime, Touts 25% Conversion Lift
Amazon Buy With Prime expands to more sellers, touts 25% average conversion increase & will include reviews.

You can also catch up on the history of Prime Day:

The history of Prime Day: Celebrating 9 years of Amazon’s biggest deal event
Since 2015, Prime Day has given Prime members exclusive access to deals on top brands and small businesses. Learn more about the history of this storied event.

Or check out some early Prime Day deals:

Amazon Prime Day 2023: 12 early deals and offers to shop now
Discover Prime Day deals beyond with Buy with Prime, along with other exciting deals like 66% off select Ring bundles and up to 55% off select Alexa-enabled devices.

If you miss a deal or don't see anything that strikes your fancy, rumor has it you may get another chance at a second Prime event in the Fall.

Amazon Invites Sellers To Submit Fall 2023 Prime Day Deals
While Amazon buyers await official Prime Day dates, a second Fall Prime event is once again in the works for 2023.

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Liz Morton is a seasoned ecommerce pro with 17 years of online marketplace sales experience, providing commentary, analysis & news about eBay, Etsy, Amazon, Shopify & more at Value Added Resource!