Etsy has announced an update to search that will now consider keywords and phrases in your listing descriptions for ranking.
As you may know, a listing’s description has always been important when it comes to Search Engine Optimization (SEO), as Google and other search engines crawl entire pages for keywords, for ranking purposes.
Etsy Search now considers keywords and phrases within your listing descriptions when ranking your listings. The keywords you use across your listing titles, tags, categories, and attributes are still essential when it comes to matching you to the right buyers.
So what does this mean for you? Now that Etsy Search is looking for keywords within your listing description, the algorithm has even more to scan—allowing us to get your items in front of even more buyers.
Some tips for writing listing descriptions:
- Aim to incorporate relevant keywords in the first few sentences of your listing descriptions.
- Avoid copying your title verbatim or simply listing your top keywords. Instead, you want to craft a sentence or two that casually incorporates a few of your top keywords in a way that sounds human and written in your brand’s voice.
- Continue to include important information that will help buyers best understand your product.
As a reminder, you can stay up to date on Etsy Search and best practices through our Ultimate Guide to Etsy Search.