Etsy Introduces New Seller App

Liz Morton
Liz Morton


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Etsy has announced the official rollout of the new Etsy Seller app which has been in beta testing since earlier this year.

The modernized Etsy Seller app is here!
Hi, all! Earlier this year, we let you know that we’d be working hard to make the selling platform on Etsy even better. Today, we’re excited to share that we’ve modernized and improved the Etsy Seller app to make it even easier to run your business on-the-go. If you haven’t already, you can downloa…

Earlier this year, we let you know that we'd be working hard to make the selling platform on Etsy even better. Today, we're excited to share that we’ve modernized and improved the Etsy Seller app to make it even easier to run your business on-the-go.

If you haven’t already, you can download the new app here: etsy.com/sell-mobile

What’s new? We’ve added features based on extensive research with sellers and kept the features you love (and made them even better). With the modernized Etsy Seller App, you can:

  • Know when you have a repeat buyer.
  • Add videos and photos directly to your listings.
  • Access order details when you’re messaging a buyer.
  • US sellers can purchase and print shipping labels.
  • Easily manage orders and track shipments.

While most features you know and love are already in the Etsy Seller app, some other features still need some perfecting. For the rest of the year, the original Sell on Etsy app will still be available—that way, you can use the new features in the Etsy Seller app but won’t lose access to the other features we’re still working on. In the meantime, stay up-to-date on the features we’re still working on here.

With the new app technology, we can now make quicker improvements based on your feedback. If you’d like to share your thoughts on the new app with us, you can still do so right from within the app.

To learn more about the new app, check out our video guide of the experience in the Seller Handbook.

Etsy has said the old Sell On Etsy app will remain available for now to allow sellers to make the transition, but will be phased out likely by the end of the year.

They also give a timeline for expected additions of features to the new app.

These are some of the features that will not be available at the time of the app’s launch, but that we’re currently developing:

Upcoming Features for the Etsy Seller App

Expected Release Window*

The ability to add and view private notes on an order - Summer 2022

The ability to add attributes - Summer 2022

The ability to edit or add variations for existing listings - Fall 2022

The ability to create a custom order - Winter 2022

The ability to search through your messages - Winter 2022

The ability to access shop settings Winter - 2023

The ability to see offsite ads revenue - Winter 2023

The ability to see offsite ads cost - Spring 2023

The ability to see a webview to learn more about offsite ads - Spring 2023

*These release windows are our best estimate of when we will be able to deliver this content to sellers in the app, and we reserve the right to change or modify the dates as needed. We will update these dates if the timing for these releases changes.


Have you used the new Etsy seller app? Tell us what you think in the comments below!

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Liz Morton is a seasoned ecommerce pro with 17 years of online marketplace sales experience, providing commentary, analysis & news about eBay, Etsy, Amazon, Shopify & more at Value Added Resource!