eBay Variation Listings HTML Errors Add Odd Characters To Option Dropdown Menus

Liz Morton
Liz Morton


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eBay sellers who use the variation listing option are experiencing an HTML error which adds odd characters to dropdown menus that may negatively impact sales.

The technical issue is being discussed in the eBay community forum, showing coding problems with options that use apostrophes, quotation marks or ampersands.

All listings with quotation marks " " wording inbetween quotation marks are appearing distorted

382463810779 - look under select size in drop down menu this shoud read 4" x 6" but this i what shows up 4" x 6" -- all listings on ebay are doing this with quotation marks.

Variation attributes are showing HTML code for quotes and apostrophes.

Variation for size: 4" x 6"
System is displaying on the listing as: 4" x 6"

Exclusive to web, not app.
Once added to cart it displays the characters, not the code...

...So far we know it's happening with: apostrophes, quotation marks, ampersands

I've confirmed it's not happening with: plus signs, parenthesis, hyphens, slashes

Here's what the error looks like on the listing page:

eBay has not yet acknowledged the issue. Sellers who use variation listings that are impacted by this problem should click the question mark in the bottom right on the screen and use the pop up option to report a technical issue - typically, the more reports eBay receives, the higher priority an issue will be to fix.

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Liz Morton is a 17 year ecommerce pro turned indie investigative journalist providing ad-free deep dives on eBay, Amazon, Etsy & more, championing sellers & advocating for corporate accountability.


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