eBay Social Auto-Posting Automates Sharing Listings With Help From AI

Liz Morton
Liz Morton


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Would you trust eBay to automatically create posts to share your new listings to your social media accounts? If so, auto-posting for eBay Social is for you!

This new automation feature was teased last month when eBay finally officially announced the AI captain and scheduling options for the Social sharing tool as well.

eBay Adds AI Captions & Scheduling To Social Sharing Tool
eBay has added AI generated captions & scheduling to Social sharing tool, giving sellers more ways to optimize social posts to drive traffic.

Here's how it works:

Once you have connected your social media accounts like Facebook and Pinterest, eBay will offer you the option to enable auto-posting.

You can choose the platform as well as whether you want eBay to pull listings from specific eBay categories or your own custom Store categories.

After enabling auto-post, eBay will automatically share the first 10 listings you make each day to your selected social accounts, using AI and information gleaned from the listing details to create the posts.

Important note: it looks like this tool will only work with listings created directly on eBay, third-party listings are not currently eligible for social automation.

Sellers in the eBay community who are testing out the new feature are sharing their experiences.

Auto-post To Social Media Now Available
I am not sure how long this has been available, however, this morning is the first time I have seen it on my account. This could be a real time saver if you post regularly on social media. I enable it and I will be putting up some new listings later today to see how it works. https://www.ebay.com/…

I am not sure how long this has been available, however, this morning is the first time I have seen it on my account. This could be a real time saver if you post regularly on social media. I enable it and I will be putting up some new listings later today to see how it works.

When the social posts were not created right away, there was some speculation there could be a difference between truly new listings and listings created using "sell similar" but ultimately it appears to be an issue with lag time, not a difference in how listings are created.

Well, I submitted 10 auction listings, and nothing was posted on my social pages. I used sell similar instead of creating brand new listings, so maybe that is why they did not post.

I will need to try again tomorrow or over the weekend I guess.

Give it a little time - depending on the SM site it may take a little while to show up (I used to use several SM sites but just Pinterest now since I got kicked off of Fakebook and refuse to post on the dead bird site, but do remember a periodic lag).

ETA: Your distinction of fresh listings v sell similar is a good observation - some chat about eBay detecting sell similar as not being a fresh listing but simply another way of relisting, and so they may not post to SM - eBay has been sensitive about external content since the Google debacle with thin content and dead re-directs some years back. Something to think about.

It looks like you are correct about lag time. The listings are starting to show up. 3 out of the 10 listings are now on my social pages and displayed as Published/Auto-posting completed on my Social history and status page.

I think I will like this feature...

What do you think of eBay's Social sharing auto-posting? Will you let eBay automate your social media sharing? Let us know in the comments below!

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Liz Morton is a seasoned ecommerce pro with 17 years of experience in online sales & marketplaces, providing expert commentary, analysis & news about eBay, Amazon, Etsy & more at Value Added Resource!