eBay Pop Up Luxury Exchange In NYC Diamond District

Liz Morton
Liz Morton


eBay is putting a new spin on the pop up shop concept for New York Jewelry Week with a Luxury Exchange event where buyers are encouraged to bring in jewelry, handbags and watches to be appraised and exchanged for “closet currency” to purchase authentic luxury items.

Luxury Exchange - eBay Inc.
Where your closet is currency

Join us in the Diamond District
You’re invited to our store in NYC’s Diamond District where you can get your jewelry, handbags and watches appraised and exchanged for “closet currency” to purchase authentic luxury items.

Shop a curated selection of authentic, covetable watches, handbags and jewelry from Bottega Veneta, Cartier, Rolex and more from trusted eBay seller myGemma.

Open 11am-6pm November 16th & 17th

22 West 47th Street
New York, NY 10036

How the Luxury Exchange works

  1. Bring in a luxury item you want to upgrade
  2. Get it appraised and assigned a value
  3. Use your "closet currency" credit to shop the store’s inventory of authentic designer watches, handbags, and jewelry

As always, make sure to check the full terms and conditions carefully - only certain brands qualify for exchange.

Terms & Conditions - eBay Inc.

The following are eligible types of Property: Bvlgari, Tiffany & Co., Cartier, Van Cleef & Arpels, David Yurman, Rolex, Breitling, OMEGA, Patek Philippe, TAG Heuer, A. Lange & Söhne, Audemars Piguet, Blancpain, Louis Vuitton, Chanel, Dior, Givenchy, Fendi, Loewe, Prada, Gucci, Saint Laurent, Goyard, Bottega Veneta, Chloe, Celine, Balenciaga.

eBay will determine whether Property meets the eligibility requirements set forth herein in its sole discretion. Damaged, dirty, heavily worn, torn, counterfeit, imitation, or other form of property that does not meet eBay’s quality standards will not be eligible to participate in the Program.

eBay had used the pop up shop concept for the holidays in 2021 to try to drive interest in focus verticals like sneakers, trading cards, and while the events did garner a little initial social media buzz from eBay's partner influencers who participated, they failed to reach a wider audience.

eBay Plans Pop Up Shops, No TV Ads For Holidays
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Many sellers last year criticized eBay's decision to pursue these kinds of limited gimmicky marketing events instead of investing in more traditional TV and social media marketing to drive holiday sales across the wide variety of categories on the platform.

It appears eBay may be making the same mistake again this year - at least in the US market where sellers are still waiting for any kind of sitewide holiday marketing effort and wondering why eBay doesn't bring some of their marketing strategy from Europe to the US.

Will eBay Holiday Marketing Go Beyond Select Verticals?
eBay sellers wonder will holiday ads go beyond verticals - sneakers, luxury, trading cards, refurb & car parts?

Would you exchange your luxury items for "closet currency" with eBay? Let us know in the comments below!


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Liz Morton is a seasoned ecommerce pro with 17 years of online marketplace sales experience, providing commentary, analysis & news about eBay, Etsy, Amazon, Shopify & more at Value Added Resource!

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