eBay Ads has announced the Promoted Listings Advanced Cost Per Click product has expanded once again, from covering 4 search slots now to 7.
We’re excited to share that we have expanded on the opportunities for sellers to promote their Promoted Listings AdvancedBETA ads on eBay.
In addition to the top slots of search, Promoted Listings AdvancedBETA ads can now appear in three additional premium placements on the search results page. Now offering seven placements total, your Promoted Listings AdvancedBETA ads have nearly double the opportunity to show up for each relevant query.
Promoted Listings Standard ads will also benefit from this change, as they will appear in these same Advanced slots in addition to other places on and off eBay. However, Promoted Listings AdvancedBETA ads will continue to have preferred access to premium placements over Promoted Listings Standard ads.
Don’t miss out on the chance to boost your online business. Promoted Listings AdvancedBETA is the optimal solution for reaching buyers and driving visibility to your listings on eBay offering specified keyword targeting and budget control to advance the effectiveness of your ad campaigns.
Previously, PL Advanced CPC took over the top 4 search spots, so it's interesting that the 3 additional spots are just "premium placements" but don't appear to be guaranteed at the top.
Promoted Listings Standard ads will also benefit from this change, as they will appear in these same Advanced slots in addition to other places on and off eBay. However, Promoted Listings AdvancedBETA ads will continue to have preferred access to premium placements over Promoted Listings Standard ads
I'm not sure exactly how eBay thinks competing against PL Advanced cost per click ads for premium placements that used to be exclusive to PL Standard cost per sale ads is a benefit to PL Standard. 🤨
It seems to me this will simply push PL Standard ads further down the page in search results and of course push organic results even further - thus increasing the necessity for sellers to participate in eBay's pay to play scheme to get any exposure at all.
And don't forget, with eBay's latest Promoted Listings money grab, if a buyer clicks the "heart" icon to add an item to their watchlist without ever clicking through to the listing page, that click will now count for ad attribution if the listing was sponsored.
As we continue working to help make your ads more engaging and helpful for buyers, we will be expanding our definition of a click for Standard and Advanced ads to include interactions with new features and functionality of your ads.
In addition to when a buyer clicks through to your listing page, we will now include when a buyer clicks on the heart icon to add an item to their watchlist from a Promoted Listing.
What do you think of eBay Promoted Listings Advanced taking over even more premium placement spots in search results? Let us know in the comments below!