USPS Uses Generative AI To Help Advertisers Comply With Informed Delivery Promo Requirements

Liz Morton
Liz Morton


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The US Postal Service has released a demo showing how generative AI can be used to help advertisers comply with requirements for creating Informed Delivery promotions.

The video posted on PostalPro today shows examples of AI checking ad images and links for compliance.

For example, this ad mock up for Savannah Candy passes checks for working/matching URL and clear Call to Action as well as not engaging in any restricted activity like suggesting for users to go paperless or containing drugs, nudity, weapons, alcohol, gambling or other prohibited content.

In another example, the AI flags an ad for WSJ Wine flagging it for no Call To Action and inappropriate imagery/content promoting alcohol.

Full demo video:

What do you think of USPS using AI to help advertisers comply with Informed Delivery promotion requirements? Let us know in the comments below!

USPSAI
Liz Morton

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Liz Morton is a seasoned ecommerce pro with 17 years of online marketplace sales experience, providing commentary, analysis & news about eBay, Etsy, Amazon, Shopify & more at Value Added Resource!

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