Poshmark Names First Chief Revenue Officer In Move To Enhance Platform's Commercial Performance

Poshmark names first-ever Chief Revenue Officer as luxury fashion veteran Elizabeth von der Goltz joins the company next month with an eye toward enhancing commercial performance and profitability of the platform.

Von der Goltz has over two decades of global experience in fashion, luxury, and e-commerce, with previous senior leadership roles at Bergdorf Goodman, Net-a-Porter, Matches Fashion, Browns, and Farfetch.

In this new role, she'll oversee key functions including integrating marketing, merchandising and sourcing, partnerships, customer acquisition and growth, brand and creative, communications and social media, into Poshmark's organizational structure and long-term strategy.

"Elizabeth's appointment marks a milestone moment for us," said CEO Namsun Kim. "We've always been a product and tech company at heart, but our next phase envisions pairing that DNA with commercial precision, creativity and brand strength."

"Elizabeth brings the rare combination of luxury fashion, digital retail strategy, and global merchandising and operational expertise. She is truly unique in her vision for channeling merchandising strategy into brand identity and translating brand equity into measurable growth and customer advocacy."

The move comes as Korean parent company Naver has started to more seriously flex their muscles and influence since acquiring Poshmark in 2023, with multiple recent executive shakeups including appoint the company's first Chief Product Officer while also bidding farewell to founder CEO Manish Chandra and two of his co-founders as well as long-time SVP Community LyAnn Chhay.

Poshmark SVP Community LyAnn Chhay Exits As Platform Doubles Down On Controversial Changes

Exec shakeups at Poshmark continue as SVP Community LyAnn Chhay leaves after almost 15 years at the company amidst massive changes to platform.

Value Added ResourceLiz Morton

Many recent changes Naver have undertaken at Poshmark have proven controversial with sellers - including the Excessive Listing Removal Policy, updates to feed visibility and discovery, removing and then re-enabling Bulk Sharing, and stealth policy updates instituting stiff penalties for order cancellations.

Poshmark Stealth Cancellation Policy Change Leads To Seller Restrictions Without Warning

Poshmark makes stealth edit to seller policy prohibiting cancellations; sellers blindsided by enforcement & restrictions with no notice or warning.

Value Added ResourceLiz Morton

But perhaps the most controversial decision so far has been Poshmark beginning to compete directly against third party sellers on the platform with employee hosted Posh Show live shopping partnerships with big brands raising concerns about self-preferencing and algorithmic manipulation.

Sellers Say Poshmark Is “Competing Against Us” With Staff-Run Live Shows For Big Brand Partners

Sellers accuse Poshmark of self-preferencing as employee-hosted Posh Shows for big brands spark backlash over fairness and algorithm favoritism.

Value Added ResourceLiz Morton

Unfortunately, Von der Goltz's appointment does not bode well for sellers who are troubled by these recent developments - with her experience and Naver's obvious focus on improving revenue we can expect the big brand partnership, Promoted Closets push and intrusive advertising trends to significantly increase in 2026.

Poshmark Eyes Ads As Revenue Solution In Wake Of Fee Update Debacle

In wake of fee update debacle, pressure is still on for Poshmark to increase revenue - will expansion of seller-funded ads be the solution?

Value Added ResourceLiz Morton

How have Poshmark's recent changes impacted your buying and selling activity on the site? Let us know in the comments below!