eBayUK Leaves Users Wondering - What's A Cubid?
UPDATE 3-18-22
Apparently eBay wasn't feeling the love here - eBayUK News blocked me on Twitter after this dud of a marketing campaign. π

eBay UK and McCann London have cooked up a bizarre Valentine's Day themed ad campaign, complete with creepy baby cherub "Cubid" (must be Cupid's less talented at archery baby brother - this one clearly misses the mark).

Itβs officially LOVE season, and this Valentineβs @eBay_UK bring you Cubid! Our latest campaign invites you to share a link to that Watch List item you've been longing for in the hope that Cubid might strike with a winning bid! #eBayCubid #eBay #CubidSeason #McCannLondon pic.twitter.com/hd8yYoAmVa
— McCann UK (@McCann_UK) February 11, 2022
What is the campaign even offering? Both McCann and eBay seem to be hinting that if you share a link to your favorite watch list item "Cubid" might give you a special surprise.
LOVE whatβs on your Watch List? Share the object your heart truly desires and Cubid may strike with a winning bid this Valentineβs π #eBayCubid pic.twitter.com/bDuZR3sar5
— Cubid π (@eBay_UK) February 10, 2022
Is this a give away, coupon or discount code, enter a contest to win founder Pierre Omidyar's famous broken laser pointer (or printer, for Jamie Iannone)? I guess the baby talk hasn't progressed to the point of actually explaining what the point of all this is?
If there is a giveaway, discount or other promotion in play, presumably there would be requirements for a disclaimer/disclosure as well. It's hard to say exactly what eBay's responsibility would be in that regard without a clear idea of what the offer is...but maybe that's the point? π€¨
Some of the responses indicate users are interpreting it that way - and some of eBay's responses certainly do too.
erm π€ those trousers NEED to be in ur possession!! check ur dm's for lil something something from me πΌ xoxoxo
— Cubid π (@eBay_UK) February 11, 2022
i'm keen to add to my baby fat SO i'm buying one of these for myself π₯° (.... and for you obvs - check your dms!!)
— Cubid π (@eBay_UK) February 11, 2022
Your chance to win some free πgoodies π check out our page for the deets!
— Cubid π (@eBay_UK) February 11, 2022
Um...what deets Cubid?! There is nothing on your page with deets.

Oh wait....so it is a giveaway?
I'm taking over eBay for Valentines, doing a little giveaway if you're interested π
— Cubid π (@eBay_UK) February 11, 2022
I'm not an expert in UK legal requirements, but yeah eBay you might want to look into that.

Side note: If I were in charge of voting for the winner of whatever this promotion is - this guy trolling with a link to Amazon would absolutely win!
NEEEED.. for my young son honest!! π Batman, All-Terrain Batmobile Remote Control Vehicle #eBayCubid https://t.co/l0QRZjVSdM
— Jack Gibbons (@thegibbon) February 10, 2022
Beyond the serious questions about silly things like disclaimers and regulatory requirements, I have to ask - just who is running the eBayUK account right now?
These responses are definitely cringe, including this seriously awkward attempt at brand mating....eww.
Hey @eBay_UK want to be our eBae? #AldiTinder
— Aldi Stores UK (@AldiUK) February 11, 2022
ahhh everyone wants a piece of Cubid around Valentine's but come feb 15th i'll be discarded like yesterday's bakery items πππ
— Cubid π (@eBay_UK) February 11, 2022
If the baby was meant to appeal to the younger generation or....any generation, it's clearly not working.
Have Iβ¦ have I finally reached the age where Iβm just not down with the kids and all of the memes anymore? Can I even had cheezburger? Like what the heck does this tweet even mean. I would βdeal wid itβ if I understood. Pls help I have wandered in to somewhere weird.
— βοΈLizzums π (@LizzumsBB) February 11, 2022
I think it's trying to say their verified??? Idk I'm like 20 and this makes no sense to me either
— Charli (@pee_desperate) February 11, 2022
We agree:
this is so embarrassing
— mateusz π¦ (@piotrowskixx) February 11, 2022
I don't know who at McCann London is responsible for this but on the eBayUK side:
Chief Marketing Officer: Eve Williams
Head of Brand Marketing: Alex Allcott
Social & Influencer Lead: Mary Cleary
Social Marketing Manager: Jack Francis
Social & Influencer Executive: Alice Brimicombe
What were y'all thinking?!
I've often wondered if eBay has a bunch if children running the place...I guess this explains it all. π€¦ββοΈ
I actually suggested ebay as an idea in the 70s but they laughed me out of the boardroom cos iβm a literal bβ¨aβ¨bβ¨yβ¨#eBayCubid
— Cubid π (@eBay_UK) February 11, 2022
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