eBay Ventures & Notable Live Bring Fan-to-Player Experience To Life

Liz Morton
Liz Morton


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eBay has made another marketplace investment, this time funding digital fan experience platform Notable Live's series A funding round.

The investment comes along with an expanded multi-year Commercial Agreement in which Notable Live will bring exclusive player merchandise, non-fungible tokens (NFTs), and experiences to the eBay platform.

Notable Live Scores with eBay to Revolutionize the Fan-to-Player Experience
Funding round focused on expanding the Inside the Game partnership with eBay

Notable Live, a digital platform that fosters exceptional fan experiences, and eBay Inc., a global commerce leader that connects millions of buyers and sellers around the world, are announcing a strategic partnership to enhance the way fans and sports collectors engage with players, leagues and teams. By combining eBay’s collectibles marketplace with Notable Live’s interactive “in the room” experience, it will provide fans with a new channel to connect for an authentic player interaction.

eBay Ventures, eBay’s venture capital investment arm, acted as lead investor in Notable Live’s recently completed Series A financing round. Additionally, eBay and Notable Live are embarking on a multi-year Commercial Agreement in which Notable Live will bring exclusive player merchandise, non-fungible tokens (NFTs) and experiences to the eBay platform. Fans will have the ability to go Live! on the Notable Live Platform to meet and interact with their favorite players, teams and leagues. This combination of capabilities bridges commerce to experience and creates memories that link the two.

Notable Live is a tech-enabled engagement platform that connects fans to the teams, leagues and players in a way they have always dreamed about through an immersive experience. The Notable Live platform unlocks the full breadth of one-to-many engagement experiences, including, but not limited to, live events and streaming on-demand content. Fans will then have an opportunity to interact directly with their favorite star through virtual and in-person experiences focused on creating lasting memories. Through Notable Live’s ongoing Inside the Game partnership with eBay, players like Ray Lewis and others are offering game-worn and player-sourced collections, live experiences and digital artwork exclusively to eBay’s community of 135 million active buyers.

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Liz Morton is a seasoned ecommerce pro with 17 years of experience in online sales & marketplaces, providing expert commentary, analysis & news about eBay, Amazon, Etsy & more at Value Added Resource!