eBay UK & Germany June 2025 Seller Update: Seller Hub Changes, Fashion Authentication & More
eBay has dropped their June 2025 Seller Updates for UK and Germany with Seller Hub changes, fashion authentication, YouLend loans and more!
First up, changes for the UK:
eBay is bringing authentication for luxury fashion/streetwear to the UK market for select clothing brands on items priced over £200, expanding on service that was introduced in the US in 2023.
What items are eligible for Authenticity Guarantee?
Authenticity Guarantee is available for selected brands, in new or preowned condition, listed under the Women’s clothing & Men’s clothing categories, and sold for £200 or more via Fixed Price or Auction listings. You can identify eligible listings by looking for the blue Authenticity Guarantee tick in the search results or the top right of the item’s page.The eligible brands for Authenticity Guarantee are Dior, Saint Laurent, Balenciaga, Alexander McQueen, Off-white, Givenchy, Burberry London, Burberry, Adidas, Nike, Gucci, Louis Vuitton, Prada, Versace, Stone Island, Fendi, Moncler, Polo Ralph Lauren, Barbour, Canada Goose, The North Face, Belstaff, Tom Ford, Valentino, Chanel, Balmain.
UK sellers are also getting updates to the Seller Hub overview page.
Exciting changes are on the horizon
You’ll soon see a refreshed layout and new features to the Seller Hub Overview – designed with your daily needs in mind. Based on feedback from sellers like you, we’re working to make it easier for you to fulfil orders, stay on top of time-sensitive tasks, monitor listings, and focus on growing your business. This is the first step in a series of upcoming updates to help simplify and improve your selling experience.Changes to the Seller Hub Overview will roll out gradually over the coming months. We’re testing and refining based on your feedback, so you might not see the updates straight away – but they’re on the way.
Our goal is to make selling easier, faster, and more efficient for you. We’re bringing your most important actions front and centre, like posting orders, sending offers, and managing listings. With key tasks just a click away, you can stay focused, save time, and make a bigger impact with smarter insights. Don’t worry, the features you need most aren’t going anywhere. We are simply making them more organised, accessible, and easier to use.
These changes are being rolled out globally and caused quite a stir last week sellers were frustrated that the new design was missing the Tasks section and other important info.
Liz Morton
The Seller Update FAQ makes it clear that sellers will not be able to opt out once these changes are implemented, but eBay is also actively seeking user feedback on the new design, directing sellers to click the question mark icon in the lower right of the Seller Hub overview page to submit comments.
And finally for the UK, eBay is introducing a new dashboard to help sellers manage their Offers.
What you need to know
Based on your feedback and requests for improved offer management, we’re introducing a new Offers dashboard in Seller Hub – your central place to send, manage, and track offers more efficiently. With enhanced visibility, automation tools, and bulk update options, it’s never been easier to stay on top of your offers.We’re also launching performance tracking tools that use historical data to help you optimise future offers, maximise your sales potential, and identify growth opportunities. With a centralised offer hub and enhanced bulk offer management, you can save time and streamline your workflows.
Senior Product Manager Evan Swanson gave a demo of this new dashboard at the recent Summer Seller Check In:
Liz Morton
eBay Germany has several of the same updates for June, including the changes to Seller Hub (Seller Cockpit Pro) and the new Offers dashboard.
The update also calls out eBay's expanded partnership with YouLend now offering additional financing options for sellers in Germany.
What is changing?
With our long-standing partner on the UK eBay site, YouLend, you now have another eBay merchant financing option available on eBay.de. With the eBay Merchant Financing loan, you can invest in the sustainable growth of your business.YouLend offers revenue-based loans. This means repayments are made based on a pre-agreed percentage of your gross eBay sales – completely automatically. There's no fixed term, and instead of interest, you pay a one-time fixed fee.
Your advantage: A loan with no interest, just a fixed fee that doesn't change even if you need more time to repay the loan, and repayments that keep pace with your turnover: If your turnover is lower, you also pay back less.
Liz Morton
And finally, eBay Germany is introducing Additional Protection for refurbished and new:other condition items in select electronics, household goods, and outdoor/sports categories.
What is changing?
We are pleased to introduce you to a new initiative: With the eBay Additional Protection, your relevant listings will, under certain conditions, enjoy free insurance coverage with Allianz Partners. This will protect your customers against mechanical and electronic damage in the second year following the purchase of the items in question.Of course, the statutory warranty also applies from the date of purchase. The insurance coverage provides additional protection, which begins 12 months after the purchase of the goods and lasts for 12 months. Any warranty rights remain unaffected and can be asserted by customers.
Stay tuned for updates for eBay US and other marketplaces - and let us know in the comments below what you think of these updates for UK and Germany!
