eBay Introduces New Seller Financing Options To Germany With YouLend Partnership

Liz Morton
Liz Morton


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eBay is teaming up with YouLend in partnership offering new financing options for German sellers.

The new solution, called eBay Seller Capital, allows sellers to access up to €2 million without decision uncertainty, lengthy applications or long waiting times due to YouLend’s direct integration into the eBay platform.

“Sellers benefit from a chain reaction: quicker inventory restocks, improved product listing, or targeted marketing leading to greater visibility, higher sales, and more growth opportunities — all of which can be financed through YouLend,” says Leonard Strigel, General Manager Germany at YouLend.

‍Felix Kristl, General Manager Seller Capital EU at eBay, adds: “Our sellers are the backbone of our marketplace. With YouLend, we’ve found a partner that delivers real value, exactly when sellers need capital to take the next step.”

eBay Germany previously launched Seller Capital financing in 2022 with Iwoca Flexi-Kapital working capital loans and credit lines.

eBay Germany Introduces Flexi-Kapital Loans By Iwoca
eBay partners with Iwoca to offer Flexi-Kapital working capital loans to sellers on its German marketplace.

‍However, the new YouLend option provides opportunities for sellers who have had less time selling on the platform, those who have a lower amount of sales in the last 12 months or those who may want a more flexible, not fixed term for repayment.

Ihr Wachstumskredit wartet auf Sie! | eBay.de
Investieren Sie in das, worauf es ankommt – Inventar, Werbung und das nachhaltige Wachstum Ihres Unternehmens.

Sellers discussed the new option in the eBay Germany community forum, expressing mixed views on whether it was a positive addition to eBay's Seller Capital offerings with some questioning the reputation of both YouLend and Iwoca (translation by Google).

eBay offers credit and helps fraudsters (YouLend and iwoca)

Today I saw that I am eligible for a loan (eBay offered it to me). After 5 minutes of research it is clear that both YouLend and iwoca are lousy rip-offs.

Nevertheless, eBay showed me advertising as a banner at the top of my sales.

To eBay: Are you crazy??? Your address and Kleinmachnow are easy to find.You are helping fraudsters steal from commercial sellers. How do you think this will end? Maybe so that your pockets are full?

I expect that eBay will immediately terminate any cooperation with YouLend and iwoca and compensate their victims who were encouraged by eBay.

There was also some confusion about how the offers were displayed, with some sellers believing funding been accepted on their behalf without their consent.

We had also received a message from youlend via eBay in the past. Since we had no need for it, I ignored it. Now, without our intervention, we've received an "acceptance." Naturally, it includes a fee overview.

Since we haven't signed any contracts, this will probably be a matter for our lawyer. Furthermore, we now need to check whether eBay is still an option for us. The pop-ups via the eBay app aren't saved in the messaging system. That's how it's supposed to be.

eBay Germany community staff replied, advising that the offer was not a commitment, but rather a pre-approval, and that the seller would still need to apply and be approved before any credit would be provided.

The offer displayed is not a loan commitment, but a pre- approval. If you are interested in this offer, you still need to apply.

What do the terms “pre-qualified” or “pre-approved” mean?

These terms of use are intended to give the seller an idea of ​​how likely the displayed offer is to be approved. A "pre-approved" offer has a high probability of being approved. Almost all sellers who receive such an offer can expect to receive financing if they apply. A "pre-qualified" offer has a relatively high probability of being approved. It is expected that the majority of sellers who apply will receive the requested financing.

Have you used eBay Seller Capital offerings to obtain financing for your ecommerce business? Let us know about your experience in the comments below!

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Liz Morton is a 17 year ecommerce pro turned indie investigative journalist providing ad-free deep dives on eBay, Amazon, Etsy & more, championing sellers & advocating for corporate accountability.


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