eBay Brings Back Renee Paradise To Lead $10B Fashion Business
eBay is bringing former executive Renee Paradise back to the company as Global General Manager of Fashion, putting a veteran of eBay, Bloomingdale's and Neiman Marcus in charge of one of the company's key growth priorities.
Paradise will start August 25 and lead eBay's global fashion business across luxury and non-luxury, according to WWD, while reporting to Chris Prill, VP of Focus Categories.
She previously worked at eBay from 2014 to 2019, including as Senior Director and General Manager of Fashion, making her another in a long line of what the company calls "boomerangs." She went on to senior digital and growth roles at Bloomingdale's and Neiman Marcus, followed by a stint as interim Chief Digital Officer at Veronica Beard.
Most recently, Paradise has been a Senior Advisor at McKinsey, where she also spent 10 years earlier in her career. She returns with eBay saying fashion now generates more than $10 billion in annual GMV.
In Q2 2026, Focus Categories GMV grew 26% year over year on an FX-neutral basis and surpassed 40% of total GMV for the first time, with fashion growth led by luxury and pre-owned inventory.
Core C2C GMV grew more than 20%, including double-digit growth in US consumer sellers and supply. Those gains helped eBay deliver 15% overall GMV growth for the quarter, though Active Buyers remained flat sequentially at 136 million and Enthusiast Buyers stayed at 16 million.
Since Paradise left in 2019, eBay has expanded Authenticity Guarantee, brought pre-owned fashion to eBay Live, acquired Norwegian secondhand marketplace Tise and launched initiatives including its Circular Fashion Fund.
The company completed its $1.4 billion acquisition of Depop on July 30. Depop will continue operating under its own brand and platform.
Paradise's expanded mandate includes helping shape how eBay's fashion offerings come together in marketing and strengthening collaboration with Depop. Analysts have raised concerns about how much investment Depop may require as both marketplaces face growing competition from Vinted.
Liz Morton
Recent data from the UK Competition and Markets Authority puts Vinted at an estimated 50% to 60% of UK C2C online apparel GMV in 2025, up from just 5% to 10% in 2021.
Over the same period, eBay fell from 30% to 40% of the market to 10% to 20%, while Depop dropped from 10% to 20% to just 0% to 5%. The CMA said both companies had closely monitored Vinted's rise and made changes in response, including changes to seller fees.
Vinted has also stepped up its US expansion, increasing advertising and launching a New York-focused push earlier this year.
Liz Morton
Paradise's appointment also raises questions about eBay's existing fashion leadership. Alexis Hoopes joined eBay in September 2024 as VP, Global Head of Fashion, replacing former VP Fashion Charis Marquez. Hoopes' LinkedIn profile still lists her in that position today, and she was posting about the Depop acquisition on LinkedIn as recently as two weeks ago.
Liz Morton
It's unclear how Paradise's new Global GM role will fit with Hoopes' existing position or whether Hoopes' remit will change. eBay has not responded to a request for comment as of publishing.
