Meta has announced a new way to buy and sell on Instagram, directly through chat messages.
When you’re chatting with a qualified small business on Instagram, you’ll now be able to make purchases without leaving the chat.
For example, if you’re interested in a backpack, all you have to do is send a message to the business about the one you love. From there, you can chat about customizations — like adding your initials — and then place your order right in the chat.
In that same chat thread, you’ll also be able to track your order and ask the business any follow-up questions. Finally, you’ll be able to use Meta Pay to complete purchases, making checkout even easier in just a few taps. And you can shop with confidence knowing that your payments are securely processed and your purchases are protected.
How can you qualify to sell through Instagram Direct?
First, you'll need to set up a business account then provide the following information:
You’ll be asked to provide the following information:
- Legal name
- Date of birth
- Phone number
- Email address
- Social Security number
This information is required by our payment partner, PayPal. This information won’t be visible or shared on Instagram.
And don't forget, new listing requirements for Facebook and Instagram shops go into effect today too!