Buy & Sell Directly In Chat On Instagram

Liz Morton
Liz Morton


Meta has announced a new way to buy and sell on Instagram, directly through chat messages.

There’s a New Way to Buy Products on Instagram — Right in Chat | Meta
You can now make purchases from small businesses directly in chats on Instagram.

When you’re chatting with a qualified small business on Instagram, you’ll now be able to make purchases without leaving the chat.

For example, if you’re interested in a backpack, all you have to do is send a message to the business about the one you love. From there, you can chat about customizations — like adding your initials — and then place your order right in the chat.

In that same chat thread, you’ll also be able to track your order and ask the business any follow-up questions. Finally, you’ll be able to use Meta Pay to complete purchases, making checkout even easier in just a few taps. And you can shop with confidence knowing that your payments are securely processed and your purchases are protected.



How can you qualify to sell through Instagram Direct?

First, you'll need to set up a business account then provide the following information:

You’ll be asked to provide the following information:

  • Legal name
  • Date of birth
  • Address
  • Phone number
  • Email address
  • Social Security number

This information is required by our payment partner, PayPal. This information won’t be visible or shared on Instagram.

And don't forget, new listing requirements for Facebook and Instagram shops go into effect today too!

New Listing Requirements For Facebook & Instagram Shops
New listing requirements for checkout-enabled Facebook & Instagram shops go live on July 18th.

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Liz Morton is a seasoned ecommerce pro with 17 years of online marketplace sales experience, providing commentary, analysis & news about eBay, Etsy, Amazon, Shopify & more at Value Added Resource!

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