eBay Social Sharing Down: Sellers Report Errors Posting Listings To Pinterest, Facebook, & Instagram

eBay's social sharing tool is once again non-functional as sellers report receiving errors when trying to connect to Pinterest, Facebook, and Instagram to post their listings.

The problem appears to have started this time around January 10th and sellers in the eBay community forum say they haven't been able to use the tool since.

Posting To Social Media Errors Happening Again

I started getting errors yesterday morning when posting to Social Media sites. The issue persists this morning.

I used the ? on the Marketing>Social page to report the issue to eBay. If anyone else is experiencing this, please use the ? on the Social page to report. The more reports eBay receives, the better chance we will have for a fix.

posting to social media

Anybody else having trouble posting to social media? Have not been able to post in 5 days. All it says is could not post try again later.

Social Posts

I have an eBay store linked to my social media-Insta and FB. For the last two days my posts aren't showing in my feeds. On the eBay side it says error on all my attempted posts. I have unlinked and relinked and it has not helped

This appears to be a recurring problem as one post from October 2025 said it had been happening to them since June 2025 - and then the original poster returned today to say it was broken again.

eBay originally introduced the Social Sharing feature in 2023 and it has been plagued with technical issues ever since.

For example, just a few months after launch, eBay had to disable access to Meta and Twitter/X due to API failures - connections to Facebook and Instagram where eventually restored, but X was not and eBay has since abandoned even attempting to support it.

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Sellers have also complained about the scheduling function having unacceptable delays and have raised concerns that links created through the social sharing feature use url shortening and redirects to trigger Promoted Listings ad attribution.

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And an update in May 2025 which introduced AI video creation capability to share to YouTube and Tik Tok was quietly paused on put on the back burner in October 2025 as eBay said they were "re-evaluating marketing tools for sellers."

eBay Quietly Pauses AI Video Creation For Social Media Sharing, Reconsiders Seller Marketing Tools

eBay has quietly paused AI video creation tool for social media sharing as they re-evaluate marketing tools for sellers.

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But even when the social sharing feature works, sellers have been disappointed that it doesn't include the discounted final value fee incentive that was promised by then VP Stores, Tom Pinckney, at eBay Open in 2021.

Would you post eBay listings to social media for reduced fees?

eBay’s 2.5% FVF social sharing incentive has no official release date, but sellers are already weighing pros & cons.

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Tom said eBay would be adding a social media marketing incentive that would discount the final value fee to 2.5% + $0.30 per transaction when buyers buy from your social media posts, but after a brief test in Australia in 2022, the social sharing incentive was dropped with no further updates or timelines for implementation ever given.

Meanwhile, Etsy beat eBay to the punch, introducing their Share & Save program in 2023, offering a 4% discount on fees for qualifying sales made through links shared on social media and across the web - effectively making the commision fee 2.5%, just like eBay had promised and failed to deliver.

Etsy Introduces Share & Save Marketing Incentive For Sellers

Etsy discount incentive entices sellers to share items on social media - but watch out if you use Off Site Ads!

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The recurring issues with the social sharing tool are just one of many example of the ongoing problems affecting sellers on eBay.

Back in 2019, eBay and then CEO Devin Wenig faced activist investor pressure from Elliott Management calling for changes at the company, with constant site glitches and technical misexecution called out explicitly as one of the major problems at the company.

7 years later, it's shocking just how much of Elliott's "Enhancing eBay" plan still rings true today - particularly critiques around glitches constantly plaguing the platform and lack of leadership prioritizing operational and technical excellence.

Ex-CEO Devin Wenig infamously said at eBay Open 2018 that technical glitches are unacceptable and really pissed him off.

eBay has since removed the video they had posted on YouTube of the event, but the interviewer asked:

There've been a lot of site glitches recently on eBay. What are you guys doing to get rid of them?

Here's the simple answer - unacceptable, unacceptable. And we're making a lot of changes. When you make changes there are times that things happen but that's not an excuse and it's not ok with me and this summer in particular there have been a number of issues that directly impacted sellers like people not being able to see their view counts and a few other things and it's just not ok.

I'm extremely proud of a lot of things we've done, I'm not proud of that and in fact I hold my team accountable and it's not important, it's an internal matter but, we made changes to people and teams because shipping product that isn't ready is not ok. It's not ok with me and it's not ok with my team.

So the short answer is it's not like we don't get it. We are making a lot of changes and I want to make those changes, we need to make those changes, but making changes and then having to back up and fix things is not cool and I totally get it. Most of the issues from this summer have now been remedied but I was pissed off.

Mazen Rawashdeh was Chief Infrastructure and Architecture Officer at the time, but somehow managed to escape the wrath of a "pissed off" Wenig and was promoted to Chief Technology Officer, a title he still retains today despite the fact the site continues to experience near daily business impacting "glitches."

eBay community staff responded to the latest reports of problems with the social sharing feature advising they have sent it to the Product Team for review, but there is currently no timeline for a fix.

Are you experiencing errors when trying to connect eBay social sharing tools to your social media profiles? Let us know in the comments below!