eBay Seller Webinar March 2026: Store Enhancements & AI
eBay's new monthly seller webinar series continues, taking on Store Enhancements and AI for the March 2026 event.
General Manager North America, Ron Jaiven, kicked off the webinar with an announcement about eBay Open going on the road this year before handing the presentation over to Seller Advocacy AI Program Manager, Lilli McGeehan to show sellers how to get started with using AI for the eBay businesses.
Strangely, McGeehan's focus was almost entirely on how to use third party tools like ChatGPT rather than eBay's built in AI tools, with much of her presentation seemingly taken directly from the eBay UK AI Activate program.
Liz Morton
Like sellers in the UK, the mostly US-based audience for this webinar expressed frustrations in the chat, saying they've been disappointed with many of eBay's built in AI tools and that if eBay is going to push sellers to use AI, they should focus more on making built in tools that work as promised rather than suggesting non-integrated third party tools that sometimes come with extra costs.
Other sellers in the chat lamented the fact that eBay is increasingly replacing human support with AI-powered self service options, citing the recent closure of social support through Facebook and X.
Can we get rid of AI customer service and bring back Facebook customer service? Humans are much better to resolve issues or help buyers and sellers.
We need human interactions to address descrepancies and service. Please bring back the humans.
Lead Product Manager Lisa Zhu took over for the segment on Upgrading Your Store, touting AI-generated Store banners amongst other tools eBay provides for sellers to enhance their stores.
Sellers in the comments complained that the AI banner generator often creates boring or irrelevant designs, with one saying they had recently tried it for their store selling mostly jewelry and eBay kept creating designs that showed snowflakes - the exact problem I reported in my review of the feature when it was released last year.
Liz Morton
In response to those comments, Zhu explained that the tool was actually working as designed, saying they've intentionally programmed it to be generic to avoid giving buyers the impression they may find any one specific item in your store and being disappointed if they don't.
I've been getting some questions about how the AI billboard doesn't create accurate images. Like I mentioned before, it's meant to be generic enough that it doesn't show specific products within a category.
For example, if you are selling jewelry and we happen to generate an image of a specific ring and the buyers don't see it in your listing, then you know that will not be the ideal case.
So, we do try to take keywords and create images that are fitting the vibe and generic enough, again it's meant to start your creative juices flowing and maybe play around with it instead of be one and done.
But that explanation fails to understand how people actually view stores and is frankly insulting to the intelligence of both buyers and sellers.
Sellers have manually created banners with collages of items to represent their brands and the kinds of products they sell for years.
I have never spoken to a single buyer who expected to find every item in the banner actively for sale in that store, let alone one who expressed disappointment to such a degree that they shopped elsewhere as a result if they couldn't find those exact items in the store.
Are we to believe the buyers would be more likely to shop from a jewelry store with this as their banner image?
Or this, even if none of these items are actually currently for sale in the store?
If eBay is concerned about replicating specific items due to copyright or other legal or compliance reasons, that may be understandable - but they should be honest about it instead of expecting sellers to accept that a generic image that has nothing to do with the category they selected is somehow more "ideal."
And finally, Product Manager Soumya Chanduri introduced Finances Copilot, an AI chat feature rolling out soon to answer seller's questions about holds, fees, payouts, earnings and more.
For those who don't remember, Finances Copilot was announced as a beta test at eBay Open 2025 and it's apparently still in beta testing and not widely available to most sellers, though Chanduri provided a link to get on the wait list.
If you couldn't make it live, you can watch the replay of the webinar on eBay's YouTube channel:
Next month's webinar will be a Sellers Only Listing Hour, with sellers Cayley Elaine and Gerron Moore providing tips and best practices for creating listings on eBay.
What did you think of eBay's Store Enhancement and AI webinar? Let us know in the comments below!
