eBay Announces Exec Shuffle, CFO Steve Priest & CPO Eddie Garcia To Step Down
As part of eBay's Q1 2025 earnings report, the company has announced Chief Financial Office Steve Priest and Chief Product Officer Eddie Garcia will be stepping down, along with other executive changes.
Per the 8-K filed with the SEC today:
Chief Financial Office Steve Priest will be stepping down effective May 11 and replaced by Peggy Alford, who was most recently EVP Global Sales at PayPal.
On April 25, 2025, the Company and Steve Priest, the Company’s current Senior Vice President and Chief Financial Officer, determined that Mr. Priest will step down as Senior Vice President and Chief Financial Officer of the Company, effective May 11, 2025
On April 30, 2025, the Company announced that Peggy Alford will join the Company as a Strategic Advisor beginning on May 5, 2025, and that the Company’s Board of Directors (the “Board”) has appointed Peggy Alford as Senior Vice President and Chief Financial Officer, effective May 12, 2025 (the “Alford Effective Date”).
Ms. Alford, age 53, most recently served as Executive Vice President, Global Sales of PayPal Holdings, Inc. (“PayPal”), a digital payments company, from March 2020 to January 2024.
In this role, she led PayPal’s commercial and customer success teams worldwide, bringing extensive experience leading high performing teams across product development, finance, and growth strategy. Ms. Alford previously served as PayPal’s Senior Vice President, Core Markets, from March 2019 to February 2020, and as Chief Financial Officer and Head of Operations at the Chan Zuckerberg Initiative, a philanthropic organization, from September 2017 to February 2019....
...Mr. Priest is not departing due to any disagreement with the Company or the Board relating to the Company’s operations, policies or practices or any issues regarding its accounting policies or practices. In connection with his departure from the Company, Mr. Priest will receive the severance benefits he is entitled to under the Amended and Restated eBay Inc. SVP and Above Standard Severance Plan (the “Standard Severance Plan”) as if his employment was terminated by the Company without cause.
Mr. Priest will remain with the Company until July 31, 2025 to support the transition. During the transition, Mr. Priest will be entitled to continue to receive his base salary and benefits at the rate in effect prior to the transition
Chief Product Officer Eddie Garcia will also be stepping down effective May 11.
On April 25, 2025, the Company and Eddie Garcia, the Company’s current Chief Product Officer, determined that Mr. Garcia will step down from his role as Senior Vice President and Chief Product Officer, effective May 11, 2025.
In connection with his departure from the Company, Mr. Garcia will receive the severance benefits he is entitled to under the Standard Severance Plan as if his employment was terminated by the Company without cause. Mr. Garcia will transition to the role of Strategic Advisor, effective as of May 12, 2025
Mr. Garcia will remain with the Company until July 18, 2025 to support the transition. During the transition, Mr. Garcia will be entitled to continue to receive his base salary and benefits at the rate in effect prior to the transition.
Garcia was a "boomerang" who rejoined eBay in 2022 after previously holding roles in search and buyer experience at the company from 2003-2014.
Liz Morton
Other Executive Changes
SVP Global Markets Jordan Sweetnam is taking on a new role as SVP, Chief Commercial Officer, effective May 12, 2025.
On April 30, 2025, the Company announced that Jordan Sweetnam has accepted a new role as Senior Vice President, Chief Commercial Officer, effective May 12, 2025. In connection with his expanded role as Senior Vice President, Chief Commercial Officer, the Board has determined that Mr. Sweetnam will become an executive officer of the Company, effective May 12, 2025.
And Chief Technology Officer Mazen Rawashdeh is taking on an expanded role that will include additional engineering responsibilities
On April 30, 2025, the Company announced that Mazen Rawashdeh has accepted additional engineering responsibilities in his current role as Senior Vice President and Chief Technology Officer, effective May 12, 2025. In connection with his expanded role, the Board has determined that Mr. Rawashdeh will become an executive officer of the Company, effective May 12, 2025.
A press release issued by eBay makes it sound like these expanded roles for Sweetnam and Rawashdeh will effectively take over the product and engineering responsibilities previously under Garcia's purview.
As part of this continued evolution, the company is bringing together product and market teams into a more integrated, agile structure designed to enhance speed, alignment, and customer-centricity across the organization. It is also consolidating Engineering into a single organization reflecting a broader ambition to operate with greater speed and drive operational scale.
Jordan Sweetnam will lead the newly combined Global Markets and Product organization as Chief Commercial Officer. Mazen Rawashdeh will lead the unified engineering organization as Chief Technology Officer.
"We're making these changes from a position of strength," said Iannone. "Our leadership evolution is about moving with greater speed, deepening collaboration across teams, and continuing to build the capabilities we need for the future. We believe these changes will drive long-term growth and deliver greater impact for our buyers and sellers."
As a result, Eddie Garcia, Chief Product Officer, will be leaving eBay. "I am deeply grateful to Eddie for his outstanding partnership and visionary leadership in shaping our product strategy which has significantly advanced eBay's offerings and customer experience," said Iannone. "He has built a world class team and his legacy positions us well for future success."
Putting even more control and responsibility on Rawashdeh's plate is an interesting choice, especially since in 9 years at the company he has failed to fix the day to day technical functions of the site which still experiences all too frequent business impacting technical glitches 6+ years after Elliott Management famously cited those problems as one of the reasons they launched an activist campaign calling for changes at the company in 2019.
Stay tuned for more info after the Q1 2025 earnings call!
Liz Morton
