eBay Makes Ambassador Affiliate Links Easier With App, Smart Share Updates
eBay is making it easier for Ambassadors to create and share affiliate links, adding native link creation inside the eBay mobile app and bringing the Partner Network's Smart Share Chrome extension to Ambassador users.
The company announced the updates in a September 17 email, telling Ambassadors they can now create affiliate links directly from the latest version of the eBay app on iOS or Android and use Smart Share while browsing the marketplace in Chrome.
You can now create affiliate links directly from the eBay app with the latest version of the app on iOS or Android.
We’ve also introduced Smart Share for Ambassadors. This Chrome extension allows you to create affiliate links directly while browsing eBay.
The native app integration removes one of the more obvious friction points from a program eBay has pitched as a simplified, mobile-friendly alternative to the traditional eBay Partner Network, allowing Ambassadors to create links where they are already browsing instead of going back through the separate Ambassador portal.
eBay launched the Ambassador program in April 2025, initially limiting access to existing EPN affiliates before expanding it to all U.S. users several months later. The company specifically positioned Ambassador as a self-service option for buyers, sellers and smaller creators, while describing EPN as geared more toward managed partners, professional marketers and publishers using advanced affiliate tools.
Liz Morton
Smart Share moves Ambassador a little closer to the tools already available through the traditional Partner Network. The Chrome extension has long allowed EPN affiliates to create tracking links without having to copy a URL and run it through the Partner Network portal. Users can browse eBay, click the Smart Share extension and generate an affiliate link from the page they are viewing, with eBay also offering a Deal Flag feature to identify commissionable items.
Now Ambassadors are getting their own version of that tool, giving them another way to create links without going back through the dedicated Ambassador portal.
The company has steadily added more features since launch, including more control over Ambassador storefronts and curated collections late last year. Those updates allowed affiliates to pin favorite collections, display more saved items on their storefront and more easily remove sold-out inventory, addressing some early complaints about managing the curated pages.
The wider Ambassador rollout came shortly after eBay killed off the longtime EPN Seller Incentive in August 2025, ending payments that had allowed participating U.S. sellers to effectively offset Final Value Fees when their own inventory sold through qualifying affiliate links. Ambassador's more limited assortment and commission structure meant it was not a direct replacement for sellers who had relied on the old incentive.
Have you tried the new Ambassador link tools? Let us know how they’re working for you in the comments below.
