Liz Morton

Liz Morton is founder and editor of Value Added Resource. She spent 17+ years operating ecommerce businesses before launching VAR. Her reporting focuses on seller experience, marketplace strategy and corporate accountability.

Value Added Resource Week In Review 7-6-25 Members Public

eBay July seller update, pro seller program, AI-powered customer insights; 1099-K & de minimis updates; Etsy Alligator Alcatraz merch boycott & more!


Week In Review

eBay Ads Partners With Airtable For AI-Powered Customer Insights & Feedback Members Public

eBay pilots Airtable AI-powered customer insights platform to collect & process user feedback on Promoted Listings ad products & experiences.


eBay

Mercari Japan Launches Full Compensation Buyer & Seller Protection Program - Will US Be Next? Members Public

Mercari Japan aims to increase site safety & security with enhanced user vetting plus full compensation protection program for buyers & sellers.


Mercari

eBay US & Canada July 2025 Update: Offers Management, Tracking Improvements, Pre-Loved & Refurb Changes & More Members Public

eBay US & Canada July 2025 Seller Update tracking improvements, pre-loved fashion & refurb condition changes, monthly ad budget pacing & more!


eBay

eBay UK & Germany July 2025 Update: Ad Budgets, Improved Tracking, Pre-Loved & Refurb Changes & More Members Public

eBay UK & Germany July 2025 Seller Update: tracking improvements, pre-loved & refurb condition changes, monthly ad budget pacing & more!


eBay

eBay Australia July 2025 Seller Update: Improved Tracking, Offers Dashboard, Pre-Loved Condition Changes & More Members Public

eBay drops July 2025 Seller Update for Australia with improvements for shipment tracking, Offers Dashboard, pre-loved condition changes and more!


eBay

Etsy In Hot Seat As Buyers Threaten Boycott Over Alligator Alcatraz Merch Sales Members Public

Etsy users take to social media calling for boycott over sales of Alligator Alcatraz merch they say glorifies hate & violence against immigrants.


Etsy

StockX Balance Turns Sneaker Sales Into Shopping Credits With 5% Back Reward Incentive Members Public

StockX introduces new Balance feature, hoping to entice sneaker sellers to keep funds on account with 5% reward incentive on future purchases.


StockX

eBay Tests Image Scrolling In Search Results, Allowing Buyers To See Multiple Pictures Without Clicking Through To Listing Members Public

eBay tests new feature allowing buyers to scroll through multiple item images directly in search results without needing to click through to listing.


eBay

eBay Advises Sellers Of July USPS Changes, Including New Support For Irregular & Non-Standard Packages Members Public

eBay advises sellers of USPS rate changes coming July 13, introduces new capabilities for sellers shipping irregular or non-standard packages.


eBay

eBay Quietly Expands Pro Seller Program In US, Offering Tailored Advice & Growth Tips By Invitation Only Members Public

eBay quietly expands Pro Seller program in the US, offering account reviews and tailored growth tips to select sellers by invitation only.


eBay

Mercari Users Raise Alarm Over Forced Biometric Verification Through Jumio Members Public

Mercari US users sound the alarm about new security protocols forcing biometric verification for both buyers & sellers in partnership with Jumio.


Mercari

Marketplaces Angle For Section 230 Reprieve As CA Law Sets Out To Crack Down On Sales Of Stolen Goods Members Public

Amazon, eBay, Facebook, other marketplaces brace for impact of CA SB1144 aimed at curbing sale of stolen goods - but Section 230 reprieve may be on the way.


Legal

Value Added Resource Week In Review 6-29-25 Members Public

eBay 2025 shareholder meeting, ad attribution changes, refunds to gift cards; Poshmark relisting tools & Smart Sell, Mercari Fashion Exchange & more!


Week In Review

eBay Tweaks Buyer Return Options To Allow Refunds To A Gift Card Instead Of Original Payment Method Members Public

eBay buyers can now request refunds for returns to go to an eBay gift card instead of original payment method - here's what you need to know!


eBay

Mercari To Pilot Fashion Exchange Program In July - Will Generous Return Policy Boost GMV? Members Public

Mercari US pilots Fashion Exchange program, giving buyers more flexibility to return clothing items for fit & smell issues in hopes of Q3 GMV boost.


Mercari

Poshmark Tests Smart Sell Feature Allowing Sellers To Automate Offers With Minimum Prices Members Public

Poshmark appears to be testing a new Smart Sell feature that will allows sellers to automate offers with minimum prices for acceptance.


Poshmark

AI Hype, C2C & Collectibles Struggles & Livestream Lag: What eBay Didn't Say At 2025 Shareholder Meeting Members Public

eBay's 2025 shareholder meeting was high on AI hype but low on transparency about C2C & collectibles struggles, lagging livestream innovation & more - here's what they left out.


eBay
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