Poshmark Loses VP Brand & Communications To Fashion Brand PVH
After leading Poshmark's corporate communications strategy through their IPO in 2021 and acquisition by Naver in 2023, Vice President of Global Brand and Communication Amber (McCasland) McCann is moving on to an exciting new role as Chief Communications Officer at fashion company PVH.
PVH Corp today announced the appointment of Amber (McCasland) McCann as Executive Vice President and Chief Communications Officer, effective April 6, 2023. Ms. McCann, a highly experienced corporate communications executive, will lead all aspects of PVH’s global internal and external communications strategy and report to Stefan Larsson, CEO of PVH Corp.
Ms. McCann joins PVH with extensive global retail and consumer experience, most recently as Vice President of Global Brand and Communications at Poshmark, where she guided the company’s global communications strategy through its IPO in 2021 and acquisition by NAVER Corp. in 2023. Previously she spent 10 years in senior communications roles at Levi Strauss & Co. where she led a strategy that helped position the global apparel company as an innovative and values-based leader, including leading communications efforts around the company’s strategy, execution and IPO. Ms. McCann also held positions at Gap, Inc. and Yahoo! earlier in her career.
Mr. Larsson said, “Amber has an impressive track record as an innovative brand and corporate communications leader with international experience at the intersection of fashion, consumer, and technology. As we continue to execute the PVH+ Plan and move our Calvin Klein and TOMMY HILFIGER brands closer to the consumer than ever before, Amber’s expertise working with iconic brands on a global scale will help bring our vision to life for all stakeholders.”
Ms. McCann said, “Calvin Klein and TOMMY HILFIGER are two of the most iconic fashion brands in the world and I’m excited to build on this rich history as we shape the company’s bright future. The PVH+ Plan is a compelling strategy that puts our consumer and brands at the center of everything, and I am thrilled to partner with Stefan and the entire leadership team to realize this vision, accelerate growth, and win with consumers around the world.”
Poshmark has not yet announced a replacement for McCann.