Etsy Funds $5 Discount To Promote Gift Mode & Big Game Debut

Liz Morton
Liz Morton


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Etsy is funding a $5 off $50 or more discount for shoppers in the US, Canada, and UK to celebrate big game debut and promote new Gift Mode tool.

Surprise! We’re celebrating with $5 off for shoppers!
Today’s the day—we’re making our debut at the big game later tonight! To build even MORE buzz around this exciting moment, we’re giving shoppers $5 off orders of $50 or more with code GIFTMODE until February 14. The code goes live today at noon ET! Bonus: This discount is fully covered by Etsy! Sh…

Today’s the day—we’re making our debut at the big game later tonight! To build even MORE buzz around this exciting moment, we’re giving shoppers $5 off orders of $50 or more with code GIFTMODE until February 14. The code goes live today at noon ET! Bonus: This discount is fully covered by Etsy!

Shoppers in the United States, United Kingdom, and Canada can save on orders of $50 or more in their local currency.

If you ship to any of the countries where we’re running this offer and you use Etsy Payments, you’ll be able to take advantage of this promotion. Read on to get the full details, along with tips for spreading the news.

Here’s what you need to know:

  • Etsy is funding $5 off all eligible orders* for shoppers in the United States, United Kingdom, and Canada to give shoppers another reason to discover great gifts on Etsy. You’ll keep your full earnings whenever you make a sale during the promotion.

  • The promotion starts today at 12pm US ET and runs through Wednesday February 14 at 11:59pm US ET. Shoppers can use the promo code GIFTMODE to save!

  • There’s no limit to the number of times a buyer can use this promo between Sunday and Wednesday—so you’ll have plenty of opportunities to make sales!

  • For shoppers to use the Etsy-funded discount code, they’ll need to add the code at checkout where it says “Apply Etsy coupon code” (not the “Apply shop coupon codes” section). This is because this coupon is funded by Etsy at no cost to you...

  • Orders $50 or more (in the buyer’s local currency) from buyers in the United States, United Kingdom, and Canada. Sellers must accept Etsy Payments to be eligible. See terms.

Etsy also encouraged sellers to use this opportunity to promote items on social media with the Share and Save tool, reminding them of the limited time 0% selling fee offer running through February 15.

Here are a few ways to make the most of this SUPER special offer:

Spread the word using your Share & Save link: Help spread the word by sharing your listings on social media and mentioning the promotion. Don’t forget! You’ll pay ZERO transaction fees on Share & Save orders you get between now and February 15 at 8am US ET (learn more here). Share your most giftable items, the gift section of your shop, or Etsy’s new ad and include the details of the promotion in your post. Then add your Share & Save link so you can save on fees.

Etsy Runs Big Game Share & Save Promo With 0% Selling Fees
Etsy passes big game savings to sellers with 0% fee offer for orders made through Share & Save social sharing tool.

Etsy accidentally launched Gift Mode prematurely, giving sellers an early look into the new -AI powered tool that helps buyers easily find special gifts for all the people and occasions in their lives.

Etsy Gift Mode AI Recommendation Tool Launches In Stealth Mode
Etsy Gift Mode helps buyers easily find special gifts for all the people & occasions in their lives, with a little help from AI.

They're also pulling out all the stops to promote Gift Mode, tapping Drew Barrymore as their first "Chief Gift Officer" and spending ~$7 Million on a debut Super Bowl ad.

What do you think of Gift Mode and Etsy's Super Bowl marketing efforts? Let us know in the comments below!

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Liz Morton is a seasoned ecommerce pro with 17 years of experience in online sales & marketplaces, providing expert commentary, analysis & news about eBay, Amazon, Etsy & more at Value Added Resource!