eBay Loses Head of Business Development To Walmart Marketplace

Liz Morton
Liz Morton


eBay's Head of Business Development, Kohl Perkins, is moving on after almost 7 years at the company, taking an exciting new position as Senior Director of Business Strategy at Walmart Marketplace.

Perkins announced his departure from eBay on LinkedIn 2 weeks ago, but waited to reveal his new gig until after the first of the year.

With a heart full of gratitude and a mind overflowing with fond memories, I prepare to close out a chapter in my professional journey. After almost 7 years at eBay, I have decided to leave a company that has been much more than just a workplace and this Friday will be my last day.

From the first day I joined eBay, I was welcomed into a community of brilliant, dedicated professionals. To my team – you have been the cornerstone of my journey. Your relentless dedication, innovative spirit, and unwavering support have not only driven our collective success but have also enriched my personal growth so much. The milestones we achieved together will always be some of the proudest moments of my career.

To the amazing individuals across various departments, thank you for the privilege of working alongside you. Your passion, expertise, and commitment to customers have been nothing short of inspiring. Together, we've navigated challenges and celebrated triumphs, creating not just outstanding business results but lasting friendships.

As I step into the next phase of my career, I carry with me the lessons, experiences, and relationships cultivated here. While I am excited about what lies ahead, this change is bittersweet. This isn't just a goodbye; it's a thank you for being an integral part of my story.

I look forward to staying connected and watching my current colleagues continue to thrive. In terms of what's next, I have decided to take on a new, exciting opportunity. More details to follow in the new year!

Interestingly, he specifically called out the exceptional team at Walmart Marketplace who are "driving visible, industry-leading momentum" at a time when eBay's glaring lack of visible momentum has been raising concerns for investors and sellers alike.

I am delighted to announce that my journey in 2024 begins with a new role as Senior Director of Business Strategy at Walmart Marketplace. I am excited to meet/work with the exceptional team and partners who are driving visible, industry-leading momentum.

What truly resonated with me in the hiring process is Walmart's rich history, dedication to innovation, and steadfast commitment to improving lives. I am deeply honored to be part of an organization that creates a meaningful impact on communities.

Lastly, I am grateful for this new start and the support that has brought me to this opportunity. If you are a brand, manufacturer, distributor, or reseller seeking a place to scale your business, I am ready to listen, partner, and enthusiastically explain why Walmart Marketplace is the ideal destination for your growth in 2024 and beyond!

The closing call to brands, manufacturers, distributors and resellers to join the Walmart Marketplace is also an interesting addition as Walmart has been working hard to entice more sellers to join their marketplace over the last year.

Walmart Offers Reduced Fees, Ad Credits To Entice New Sellers
Walmart is pulling out the stops to woo new sellers, now offering fee reductions & ad credits to sweeten the deal.

As part of those efforts, Walmart has taken direct aim at critical focus verticals for eBay like refurbished electronics with their Restored Premium program and by poaching the face of eBay's trading cards, toys, and collectibles efforts, Bob Means, to take over as General Manager Electronics, Toys & Seasonal for Walmart Marketplace last year.

eBay Loses Trading Card & Authentication Leaders
eBay’s vertical strategy struggles as leaders in Authentication & Trading Cards leave the company.

Does Walmart Marketplace pose a significant threat to eBay in 2024? Let us know what you think in the comments below!


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Liz Morton is a seasoned ecommerce pro with 17 years of online marketplace sales experience, providing commentary, analysis & news about eBay, Etsy, Amazon, Shopify & more at Value Added Resource!

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