eBay Acquires Norwegian Second-Hand Marketplace Tise For C2C Expansion
UPDATE 10-2-2025
eBay says it has officially completed its acquisition of Tise, though exact terms of the deal are still undisclosed.
eBay has completed its acquisition of Tise, a social-driven consumer-to-consumer (C2C) marketplace, inspiring the next generation of enthusiasts. pic.twitter.com/WyNXdwvfKJ
— eBay Newsroom (@eBayNewsroom) October 2, 2025
eBay is acquiring Norwegian second-hand marketplace Tise, unlocking social engagement features like the ability to follow sellers as well as ‘liking’ and commenting on listings to drive Consumer to Consumer C2C initiatives.
Tise was the first investment funded by eBay Ventures back in 2022, making the acquisition a full circle moment for the company.
Liz Morton
According to today's press release:
eBay, a global commerce leader that connects millions of buyers and sellers around the world, today announced that it has entered into a definitive agreement to acquire Tise, a consumer-to-consumer (C2C) social marketplace headquartered in Oslo, Norway. The acquisition will strengthen eBay’s global proposition in C2C, building on the significant momentum it has made in elevating the customer experience.
Tise’s social-first, highly intuitive platform will open the door to a vibrant community of Gen Z and Millennial enthusiasts who continue to drive demand across categories. Additionally, Tise’s community engagement features, including the ability to follow sellers, and receive personalized product recommendations by ‘liking’ and commenting on listings, coupled with its on-trend inventory, will enrich the eBay C2C experience.
“This acquisition is a natural next step in our investment in Tise, which will allow us to accelerate Tise’s strategy and unlock new opportunities for innovation,” said Oliver Klinck, VP, GM Global Markets Success & C2C. “With Tise’s on-trend inventory, loyal community, and social-first approach, we’ll strengthen eBay’s C2C offerings, and more deeply connect with the next generation of enthusiasts.”
“At Tise, we’ve always believed that making resale fun, easy and inspiring is key to a more sustainable world,” said Eirik Frøyland Rime, CEO and co-founder of Tise. “eBay shares our vision, and with their support, we will enhance our community-driven model and enable even more people to participate in the social marketplace.”
The move comes as the latest in eBay's efforts to pivot back to its C2C roots starting last year, with a particular focus on the UK and Germany, including dropping selling fees for most private sellers while bringing in Buyer Fees and Simple Delivery managed shipping services to remonetize those transactions.
Liz Morton
eBay has designated pre-loved fashion as their next "focus vertical" so this acquisition comes as no surprise, especially as eBay has struggled to develop their own social functionality and personalized discovery experiences for that category.
The mention of Tise bringing capabilities like following, liking and commenting to the table is particularly interesting - eBay had tested a feature for their Explore fashion recommendation tool last year that would allow shoppers to use a thumbs down rating to provide instant feedback to help finetune the AI results, but quickly abandoned the idea at the time.
Liz Morton
As for commenting, hopefully eBay has been close attention and learning from the experiences of competitors like Mercari, who axed their commenting feature earlier this year due to curb the overwhelming problems of spam, security risks, and negative interactions between buyers and sellers on the platform.
Liz Morton
Closing is subject to customary conditions and is expected to occur by the end of the fourth quarter of 2025 and eBay says further details of the transaction will not be disclosed, but there are reports that VNV Global has sold their stake in Tise for ~$11 Million, implying that the company may be valued ~$130 million.
Lars Herlin
