eBay US September 2025 Update: Shipping Reminders, Price Suggestions In App, VeRO Updates & More
eBay has announced their September 2025 Seller Updates for the US with Shipping Reminders, price suggestions in the app, a reminder to update conditions for pre-loved fashion items, VeRO program updates and more.
Shipping Reminders
What you need to know
Getting orders out on time is a crucial part of delivering a great buyer experience and protecting your seller ratings. With our shipping reminders, we’re helping you keep your orders on track.A day after an order’s promised handling time, you’ll get an extra nudge to send it out. We’ll send these reminders via email and notify you through the eBay app if you have it.
Once you get your shipping label, you can manually add the tracking number to the order, or have it added automatically when you use eBay Labels.
After that, you’ll get two more notifications: one confirming the item has been shipped and is on its way to the buyer, and another once it’s been delivered.
Next steps
There’s no action required on your end. Just keep an eye out for shipping notifications to help make sure your items reach buyers on time.
This seems like an odd feature that nobody asked for and that likely won't accomplish anything but to annoy sellers.
Why would they wait until the day after the promised handling time once the order is already late instead of reminding sellers when there is still time for them to avoid a late shipping defect?
For sellers with longer handling time, a reminder before the required shipping date might be helpful to make sure they don't miss an order, but nothing about this will be helpful for those with shorter handling times.
Pre-Loved Fashion Condition Reminder
In our July Seller News, we announced the upcoming addition of new conditions for pre-loved fashion listings. These new options went live on August 18, allowing you to accurately reflect the quality of your pieces and boost buyer satisfaction.
How this affects you
If you didn’t update the condition on your current pre-loved fashion listings before August 18, your listings will automatically be set to “Pre-owned: Good”. We recommend you check your listings to make sure the new condition accurately describes your items.If you’d like to edit the item condition on one or more of your listings, go to Selling Activity in My eBay or Active listings in Seller Hub. If you have lots of listings, you can save time by using our bulk listing tools, which allow you to edit multiple listings at once.
What’s new
Earlier this year, we introduced new item condition options for pre-loved clothing. These gave buyers a clearer idea of your item’s condition, reducing disputes and returns for a smoother selling experience. Building on that success, we’ve expanded these new options across the rest of pre-loved fashion, on everything from jewelry to sneakers. Since August 18, these options are available on both your new and existing listings.Any existing ‘Pre-owned’ listings will update to ‘Pre-owned - Good.’ You’ll need to review and adjust these to the condition that best reflects your items.
Sellers must now choose Pre-owned - Excellent, Pre-owned - Good, or Pre-owned - Fair for used items in the affected categories.
The fact that eBay has to put a reminder in a seller update likely means they've seen that sellers have been slow to adopt the new conditions and they are now forcing the issue by updating any existing "Pre-owned" listings to "Pre-owned Good" automatically.
That could put sellers in a difficult position if the "Pre-owned Good" condition eBay is forcing as a default doesn't accurately reflect the actual condition of the item.
In those instances, sellers will still need to handle return requests but eBay says they are offering temporary protections for service metrics ratings to help sellers affected by this new policy avoid having their "not as described" rates exceed "very high" which would normally trigger additional penalty fees and other account restrictions.
What if a buyer wants to return an item because the item condition wasn't as expected?
If this happens, we recommend working with your buyer to resolve the issue and avoid a ’case closed without seller resolution’ label.
Will eBay protect me if a buyer wants to return an item because the item condition wasn't as expected?
We’ll be offering temporary protections for ‘Item not as described’ return requests. This helps avoid a change in your service metric rating to ‘Very High.’ Please continue to handle any returns to avoid a ’case closed without seller resolution’ label.
Price Recommendations In App
Manage listings and view suggestions at your fingertips
Looking for ways to manage your business while on the go? We’ve got you. Personalized pricing recommendations are now available on the eBay app, helping you boost visibility, make smarter pricing decisions, and manage your business more effectively.How this benefits you
- Get data-driven suggestions based on your listings to help extend your reach, gain more views, and sell faster
- Save time on the go by applying changes directly in the app. You can also update multiple listings at once for faster optimization.
- Help buyers find your items with smarter, more competitive pricing
What’s next?
Download the eBay app to start seeing personalized pricing recommendations and make quick updates on the go. These tips are optional, so you’re always in control.
Item Not Received Protection With eBay Labels
We’re always looking for ways to enhance our support and protection for you and improve your selling experiences. As announced recently at eBay Open, we’ve created a new policy to protect sellers like you during shipping delays that are out of your control.
When you use eBay Labels, we will protect your standards and reimburse you if the item gets delivered after your buyer has received a refund.
What is an Item Not Received claim?
If a shipment is delayed, buyers can submit a claim if they don’t receive their item on time. If this claim is approved, buyers will receive a refund, even if you shipped on time. This can impact your seller metrics.Our new policy
Previously, if we approved a buyer’s INR claim, you would have to refund the money and would be out of a product. Now, if you use eBay labels and ship your items on time, we’ll reimburse you once we detect delivery.
This was already announced at eBay Open 2025.
Liz Morton
VeRO Updates
It's not entirely clear what exactly is changing for VeRO intellectual property infringement claims beyond some apparent updates to help and policy pages and vague promises that if a listing is flagged, sellers will get a clearer explanation and better guidance on ways to resolve or appeal the decision.
Whether you're listing new items, resolving a removal, or just staying up to date on eBay’s policies, understanding intellectual property (IP) is key for any seller. We’ve updated our Help and Seller Center pages with tools and tips to protect your business from potential violations, from using brand names correctly to the importance of only listing authentic products.
Intellectual property compliance
Brand names, logos, images and even product descriptions owned by a third party are all examples of IP. eBay, as required by law, gives brands, manufacturers, and rights owners control over how these assets are used by allowing them or their representatives to report listings they believe infringe on their IP rights.If a listing is flagged or removed because of an IP violation, you’ll get a clearer explanation and better guidance on ways to resolve or appeal the decision.
Protecting your listings
We're always working to make it easier to navigate the complexities of intellectual property, and maintain transparency and fair treatment for our sellers. Here are a few things to remember when creating your listings:
- Use your own photos or photos you have the rights to when creating your listings
- You can also pull from the eBay product catalog for images and even product descriptions
- If you sell brand-name products, review the relevant VeRO participant profiles for guidance on proper use
- Keep your listings clear and accurate so buyers know exactly what to expect
More updates for the UK and German marketplaces here:
Liz Morton
And stay tuned for Canada and Australia updates likely coming soon.
