eBay US October 2025 Seller Update: Team Access, Fitment Plus Auto & Ambassador Program
eBay has dropped their October 2025 Seller Update for the US with updates for Team Access, auto parts fitment, and the eBay Ambassador Program.
Your October Seller News is here
With smarter tools and enhanced policies, we’re rolling out updates to help you save time and streamline your business.
Optimize your business
Use Team Access to share eBay account tasks with multiple team members safely and efficiently from a single dashboard.Our Auto Price Reduction feature automatically reduces prices for unsold listings to reach more buyers and help them sell.
Tools you can trust
Managing Fitment data on your parts and accessories listings just got easier with Fitment Plus Auto.Grow your business
Join eBay's Ambassador Program to grow your brand and earn a commission for sharing your eBay listings with your community and across social channels.
Strangely, eBay did not include any information about the Auto Price Reduction feature when clicking through to view the full October Update but some sellers have been seeing it in testing since July.
Liz Morton
October Seller News
Team Access
eBay has rebranded Multi-User Account Access to Team Access, allowing sellers to give limited access to team members to help manage their business.
A better way to share account access
Formerly Multi-User Account Access, the newly-improved Team Access is here to improve security and ensure a more seamless experience. This exciting new upgrade includes a redesigned user dashboard for a more intuitive way to invite and grant access to additional users.Teamwork made simple and secure
It’s easy for new team members to accept their access invite and for account owners to grant permissions and track members' activity on their account. To protect your privacy, Team Access allows you to control how much access you give your added users, so you can keep your personal information safe.What users can collaborate on
- Listing: create, edit, post and manage draft and live listings
- Orders: track, manage and update postage information
- Messaging: reply to buyers and manage messages
- Marketing: create and manage discounts, buyer groups and ad campaigns
- Research: learn more about items, including pricing and sale trends
How to use Team Access
- Make sure you opt in to Seller Hub
- Locate the Team Access dashboard under Account Settings > Account Permissions > Team Access
- Select Add a team member and provide their first name, last name, and email address. You can also include a message in the invite.
- In the Choose what they can do section, select what permissions you would like that team member to have.
- Click Send invite—your team member will receive an email prompting them to join your team. They will have 4 days to accept your invitation.
- After accepting, your team members can now perform tasks depending on the permissions you’ve granted them.
Monitor your team’s activity in the Team activity tab of your Team Access dashboard. You can also look forward to redesigned dashboards for Account, Team Members, and Activity Audit coming soon.
Fitment Plus Auto
Starting October 20th, sellers in one of the fitment-enabled Motors Parts & Accessories categories, will be automatically enrolled in Fitment Plus Auto (FPA).
How it works
FPA aims to ensure that all parts and accessories listings have high-quality fitment data.
- Your listings in the covered categories will be regularly updated using an eBay-maintained database.
- If your listings don’t have fitment data, we’ll automatically add the relevant information to them.
- If your listings already include fitment data, missing or updated information may be added to improve accuracy.
How does FPA benefit my business?
- Build trust: Add an extra layer of trust and protection for buyers by qualifying your products for eBay Guaranteed Fit, which can help reduce returns.
- Improve efficiency: Save time and effort researching your fitment. As long as your listings have the brand and part number, Fitment Plus can match the right vehicles automatically.
- Increase exposure: Enhance your listings so they appear in more searches and help boost your sales.
Manage your FPA settings
If you sell parts and accessories, you’re automatically included in FPA. You don’t need to take any action to benefit from enhanced listings.Go to your Motors Selling Preferences to opt out anytime, change your FPA settings, or find out more about the feature.
Opting out will remove any data added through FPA, but you can opt back in later to make your listings eligible again. If you prefer to manually update your listings based on FPA data, we offer another toolkit.
eBay Ambassador Program
eBay introduced the Ambassador program earlier this year after killing off the the seller incentive for the eBay Partner Network, so this isn't really a new feature but eBay included it in the October Seller Update any way.
Liz Morton
What you need to know
Introducing the eBay Ambassador Program—an easy new way to earn commissions while building your brand.Share your favourite eBay listings through affiliate links on social media or other platforms, and get rewarded when your community shops.
Why join?
- Earn more, your way:Get rewarded every time someone makes a purchase through your eBay links to conveniently boost your income.
- Reach new audiences:Showcase your unique style, share your favourite finds, and grow your brand—wherever your community is.
- Designed for you:Curate, customize, and track what matters most to you with improved item discovery using features like Storefront Collections and Watchlist integration.
How to join
Registering is quick and simple:
- Sign up: visit the eBay Ambassador Program site, and sign up using your eBay account.
- Set up: create your personalised Storefront, build custom Collections, and connect your Watchlist to spotlight trending or favourite items.
- Start sharing: use the built-in tools to generate affiliate links, and share directly to your social channels.
- Stay connected: keep engaging with your community, and look out for updates to maximize those commissions.
Check out October updates for eBay Australia:
Liz Morton
And eBay UK:
Liz Morton
And stay tuned for October seller updates for eBay, Canada, and Germany!
