eBay UK October 2025 Seller Update: Team Access, Cross-Border Returns & Ambassador Programme
eBay has dropped their October 2025 Seller Update for the UK with updates for feedback, Team Access, a new cross-border returns policy for forward deployed inventory located in US warehouses, and the eBay Ambassador Programme.
Your October Seller News is here
With smarter tools and enhanced policies, we’re rolling out updates to help you save time and streamline your business.
Optimise your business
Use Team Access to share eBay account tasks with multiple team members safely and efficiently from a single dashboard.Seller protections
We have a new international return policy update. To streamline returns, we now require a US-based return address for some eBay.com listings.To help keep feedback fair and accurate, our new policy allows buyers to revise non-compliant feedback before it’s removed.
Grow your business
Join eBay’s Ambassador Programme to grow your brand and earn a commission for sharing your eBay listings with your community and across social channels.
Team Access
eBay has rebranded Multi-User Account Access to Team Access, allowing sellers to give limited access to team members to help manage their business.
A better way to share account access
Formerly Multi-User Account Access, the newly-improved Team Access is here to improve security and ensure a more seamless experience. This exciting new upgrade includes a redesigned user dashboard for a more intuitive way to invite and grant access to additional users.Teamwork made simple and secure
It’s easy for new team members to accept their access invite and for account owners to grant permissions and track members’ activity on their account. To protect your privacy, Team Access allows you to control how much access you give your added users, so you can keep your personal information safe.What users can collaborate on
- Listing: Create, edit, post and manage draft and live listings
- Orders: Track, manage and update postage information
- Messaging: Reply to buyers and manage messages
- Marketing: Create and manage discounts, buyer groups and ad campaigns
- Research: Learn more about items, including pricing and sale trends
How to use Team Access
- Make sure you opt in to the Seller Hub.
- Locate the Team Access dashboard under Account Settings > Account Permissions > Team Access
- Select ‘Add a team member’ and provide their first name, last name and email address. You can also include a message in the invite.
- In the ‘Choose what they can do’ section, select what permissions you would like that team member to have.
- Click ‘Send invite’ and your team member will receive an email prompting them to join your team. They will have 4 days to accept your invitation.
- After accepting, your team members can now perform tasks depending on the permissions you’ve granted them.
Monitor your team’s activity in the ‘Team activity’ tab of your Team Access dashboard. You can also look forward to redesigned dashboards for Account, Team Members and Activity Audit coming soon.
eBay Ambassador Programme
eBay introduced the Ambassador program in the US earlier this year after killing off the the seller incentive for the eBay Partner Network.
Liz Morton
Now eBay Ambassadore is expanding the UK, allowing buyers, sellers, and creators to earn up to 7.5% commission for promoting items across social media.
What you need to know
Introducing the eBay Ambassador Programme, an easy new way to earn commissions while building your brand.Share your favourite eBay listings through affiliate links on social media or other platforms and get rewarded when your community shops.
Why join?
- Earn more, your way:Get rewarded every time someone makes a purchase through your eBay links to conveniently boost your income.
- Reach new audiences:Showcase your unique style, share your favourite finds, and grow your brand, wherever your community is.
- Designed for you:Curate, customise and track what matters most to you, with improved item discovery using features like Storefront Collections and Watchlist integration.
How to join
Registering is quick and simple
- Sign up: visit the eBay Ambassador Programme site and sign up using your eBay account.
- Set up: Create your personalised Storefront, build custom Collections and connect your Watchlist to spotlight trending or favourite items.
- Start sharing: Use the built-in tools to generate affiliate links and share directly to your social channels.
- Stay connected: Keep engaging with your community and look out for updates to maximise those commissions.
Cross-border Return Policy
UK sellers who forward-deploy inventory to warehouses in the US will soon need to provide a US return address when selling on the eBay.com site.
What you need to know
We’ve updated our returns requirements to give your customers a smooth and reliable returns process that helps build confidence and encourages more sales.Starting 3 November, if you ship your items from the US but you have a return address outside the US, you’ll need to provide one of the following:
- A return address based inside the US
- A pre-paid returns label
- A partial or full refund without requesting the item be returned
If your return address is already based in the US, there’s no change for you.
This policy only applies to items being fulfilled from an address within the US. Items shipped directly to a US customer from an address outside the US will not be impacted by this change.
Sellers who wish to be able to communicate with buyers or upload their own labels for these cross-border trade returns will need to turn on RMA (Return Merchandise Authorisation) in the returns preference settings.
Seller Protection Against Mixed Feedback
What you need to know
We’re refining how mixed feedback affects your profile. When a buyer’s comment contains policy-violating content, we’ll ask them to edit it while keeping valid feedback. This helps preserve genuine comments and maintain credibility and trust with future customers. We’re making this policy change to align with global regulatory requirements.What this means for you
Currently, buyer feedback that violates our policy will be removed entirely. Starting in October, mixed feedback, which contains both valid and invalid content, will be temporarily hidden from your profile and returned to the buyer for potential revision, without counting towards your feedback revision request limit.If a buyer revises and resubmits their feedback it will be reviewed and republished, as long as it complies with our policy. Feedback that repeatedly violates policy will be permanently removed. We’ll also keep you updated whenever we reach out to a buyer for edits.
In most cases, you won’t notice a change. Only a small amount of feedback may appear that would have previously been removed.
Check out October updates for eBay Australia:
Liz Morton
And stay tuned for October seller updates for eBay US, Canada, and Germany!
