eBay February 2026 Seller News: Circular Fashion Fund, Recommerce Report, Webinars & More
eBay has posted their February 2026 Seller News, reminding sellers about the Circular Fashion Fund, the 2025 Recommerce Report, and upcoming Seller Webinar series.
US
US sellers were reminded about grant opportunity through the Circular Fashion Fund and encouraged to checkout eBay's 2025 Recommerce Report and upcoming webinar series.
Tools you can trust
Learn about selling tools and strategies from experts during our Seller Webinar Series.Grow your business
Remember to apply for the Circular Fashion Fund for a chance to receive funding and mentorship. Terms and conditions apply.Read our 2025 Recommerce Report to find out how the resale market is changing the way people shop.
The webinar series kicks off on February 19th with a session focusing on eBay Ads and how to plan your 2026 advertising strategy.
Liz Morton
While there's really nothing else new in this announcement, it's interesting to note what eBay chose not to include - like the most recent Marketing Terms update that went into effect on February 2nd and how the introduction of "item compare" in search will impact sellers who use Promoted Listings.
Liz Morton
UK & Germany
Sellers in the UK and Germany were also reminded of last months' announcement of the expansion of the Circular Fashion Fund and encouraged to check out eBay's 2025 Recommerce Report.
Jamie Iannone President and CEO, eBay
And German sellers were also notified of a new Growth Portal for managing co-funded voucher offerings coming in March (translation by Google).
What's changing?
With the introduction of a framework agreement for product-based voucher campaigns, you can now manage your co-financed campaigns even more flexibly and transparently. Here's an overview of the new features:
- One-time approval, and you're done: You no longer need to specify which campaigns you want to implement each month. With the new framework agreement, you can simply approve your desired voucher promotions.
- More control: Exclude specific offers from your campaign up to 48 hours before the campaign starts, directly in the growth portal.
- Clear overview : Keep track of your vouchers throughout all campaign phases.
Your advantages
These new features will reduce your workload and give you a better overview of your voucher campaigns in the future. You will also benefit from:
- more flexibility in the design of discounts,
- more clarity regarding the campaign conditions and your share of the co-financing,
- More transparency and control over which items you showcase.
The next steps
From March 2026, your product-based voucher promotions will be offered in a new format with a framework agreement. This document also contains the updated terms and conditions of participation.
eBay announced a similar program for Canada last month as well as sellers in all markets are advised to read the fine print - specifically regarding the fact that you will be paying Final Value Fees and Ads Fees (if applicable) on the full, non-discounted amount of the sale if you participate in eBay's co-funded coupon events.
Liz Morton
Stay tuned for February 2026 updates for eBay Canada and Australia!
