eBay, Australia Post Launch QR Code ‘Print in Store’ to Streamline Seller Shipping
A new partnership between eBay and Australia Post aims to simplify shipping with ‘Print in Store’ capability that allows sellers to print shipping labels at participating Post Offices using a QR code, at no additional cost.
Australia Post General Manager Enterprise & Government, Chelsea O’Reilly said the new offering supports small businesses, side hustlers and everyday sellers by delivering a more cost-effective way to do business and removing friction from the sending process.
“We’re committed to delivering better products and services by listening closely to what customers value most, and we understand that with rising cost-of-living pressures, every saving and point of convenience matters."
eBay Australia Head of Marketplace, Marie Griffiths echoed those sentiments, saying, “At eBay, we’re constantly looking for ways to remove friction from the selling journey. Partnering with Australia Post to launch Print in Store is a great example of how we’re innovating together to better support our sellers. By eliminating the need for a home printer, we’re making it easier for more Australians to start selling online and posting their items to buyers anywhere in Australia.”
The new Print in Store capability follows, eBay's announcement of major changes coming to their Australia marketplace going fee free for small consumer to consumer (C2C) sellers while adding a Buyer Protection fee and mandatory shipping to mirror changes made in the UK last year.

As part of those changes, C2C sellers who qualify for fee-free selling will be required to purchase postage labels through eBay for most items, with some exceptions for small items under $20 or large, bulky items.
That requirement raised concerns among some sellers who said they preferred to purchase labels over the counter at the post office because they didn't have a printer at home - but now those sellers can use this new QR code option to print eBay purchased labels at the post office.