eBay April 2026 Seller News: Promoted Listings Priority Video Ads, Seller Resolution Center & More
eBay has posted their April 2026 Seller News, officially launching Promoted Listings Priority video ads, introducing a new seller resolution center and more!
US
US sellers are getting access to Promoted Listings Priority videos ads and a new resolution center feature to help manage compliance issues and policy violations.
Tools you can trust
Use short videos in Promoted Listings to showcase your items and inspire sales.Trust and protection
The Issue Resolution Center helps you manage compliance issues and keep selling confidently.
Videos in Promoted Listings Priority cost per click ads originally launched last month in Australia and now eBay is expanding the beta test to other major markets.
Details:
Liz Morton
The resolution center will help sellers manage compliance related tasks, listing level issues, tax questions, identity verification and more.
What you need to know:
Starting in March 2026, we're launching the new Issue Resolution Center, your central place to view and manage compliance related tasks.With clear prioritization, step-by-step guidance, and built-in remediation actions, the Issue Resolution Center makes it easier to discover and resolve issues that could impact your ability to sell. It will be live for all sellers by the end of April.
How it works:
- Get notified -When action is required, you’ll receive an email for listing-level issues and see a red banner in Seller Hub for account-level issues.
- Review your issues - See a clear list of prioritized items, what they relate to, and how they impact your business
- Take action - Follow step-by-step guidance to resolve issues.
What can be handled in the Issue Resolution Center:
- Completing ID verification
- Paying off a negative balance
- Providing required tax information
- Addressing policy issues on listings, such as product safety requirements
UK
Sellers in the UK are also getting access to Promoted Listings Priority video ads and the new resolution center, as well as a 6 week webinar series offered in partnership with Small Business Britain.
Tools you can trust
Use short videos in Promoted Listings to showcase your items and drive sales.Grow your business
Join a free 6-week webinar series with Small Business Britain and grow your eBay business.Trust and protection
The Issue Resolution Centre helps you manage compliance issues and keep selling confidently.
Australia
Australian sellers were the first to get access to Promoted Priority video ads and in this update they're also getting access to the new resolution center, plus changes to authentication criteria for handbags and sneakers.
Tools you can trust
Use short videos in Promoted Listings to showcase your items and inspire sales.Trust and protection
The Issue Resolution Centre helps you manage compliance issues and keep selling confidently.We're making changes to Authenticity Guarantee so more items can be authenticated.
We’re evolving the marketplace with new free selling options, upgraded Pro plans and enhanced Buyer Protection.
For Authenticity Guarantee on handbags and sneakers, eBay Australia will use the following criteria starting in late April:
- Handbags: previously on eligible items sold for AUD $350 or more, changing to $330
- Sneakers: previously on eligible items sold for AUD $150, changing to $140
They'll also be expanding to include more brands - see the full list and terms and conditions here.
And of course the big news for Australia is free selling and buyer protection fees for items sold by non-pro sellers also coming in late April.
Liz Morton
Germany
Sellers in Germany are also getting Promoted Priority/Premium video ads and access to the resolution center (translation by Google).
Tools you trust
Use videos in premium ads to present your products convincingly and encourage purchasing decisions.Trust & Protection
Under “Resolve problems” in Seller Cockpit Pro, you can now get help with compliance questions regarding your account and your offers.
Canada
Canadian sellers are also getting Promoted Priority video ads and the resolution center, and are finally catching up to the US with automatic fitment for auto parts.
Starting April 13, all sellers in fitment-enabled categories will be automatically enrolled in Fitment Plus Auto (FPA). This feature updates your Parts & Accessories (P&A) listings with the latest fitment data, eliminating the need for manual data management.
This lets buyers find the right parts for their vehicle, helping you boost your sales and maintain your listings more efficiently.
How it works:
FPA aims to ensure that all parts and accessories listings have high-quality fitment data.
- Your listings in the covered categories will be regularly updated using an eBay-maintained database.
- If your listings don’t have fitment data, we’ll automatically add the relevant information to them.
- If your listings already include fitment data, missing or updated information may be added to improve accuracy.
How does FPA benefit my business?
- Build trust: Add an extra layer of trust and protection for buyers by qualifying your products for eBay Guaranteed Fit, which can help reduce returns.
- Improve efficiency: Save time and effort researching your fitment. As long as your listings have the brand and part number, Fitment Plus can match the right vehicles automatically.
- Increase exposure: Enhanced listings appear in more searches and help boost your sales.
Motors Parts and Accessories sellers who wish to opt out of Fitment Plus Auto can do so here.
And that's it for April 2026 seller news, what do you think of these updates? Let us know in the comments below!
