Depop Ups Boosted Listing Advertising Fee In The UK, Will US Follow?

Depop is increasing Boosted Listing advertising fees in the UK, leaving US sellers wondering if they'll be next.

Currently in the UK, US, and Australia sellers can boost their listings for an 8% fee assessed on item price plus shipping if the item sellers within 28 days of the buyer clicking, viewing, or liking it.

Boosting fees and how they work
You only pay a boosting fee if a buyer interacts with your boosted listing (views, clicks or likes it) and then purchases the item within 28 days.

You’ll be charged:

• if you boost an individual listing, an 8% boosting fee on the item sale price (excluding taxes) and any shipping costs, if you arrange your own
• if you boost everything in your shop through Boost Shop, 8% boosting fee on the item sale price (excluding taxes) and any shipping costs if you arrange your own.

But starting December 3, 2025, sellers in the UK will have that fee raised to 12%.

From 3rd Dec, in the UK

• if you boost an individual listing, a 12% boosting fee on the item sale price (excluding taxes) and any shipping costs, if you arrange your own.
• if you boost everything in your shop through Boost Shop, 12% boosting fee on the item sale price (excluding taxes) and any shipping costs, if you arrange your own.
  
  

You can stop boosting at any time. However, if a buyer saw your boosted listing before you unboosted and buys your item within 28 days, a boosting fee will still apply.

That brings onsite Boosting for Depop in the UK more on par with parent company Etsy's Offsite Ads program, which carries a 12 or 15% fee depending on annual sales volume - but hopefully Boosted Listings for Depop will remain voluntary for sellers, unlike Etsy Offsite ads which become a mandatory account lifetime expense once a seller reaches $10,000 or more in sales in a 365 day period.

Etsy has also been testing ways to get sellers to increase their ad spend for cost per click onsite ads for the main marketplace by offering new and different ways to optimize campaigns- which could be a strategy they might consider bringing to Depop at some point in the future too.

Etsy Surprises Sellers With Unannounced Changes Offering Optimized Ad Strategies - For A Price

Etsy is beta testing new ads tools for sellers, offering the option to use different optimized strategies for a significant cost.

Value Added ResourceLiz Morton

Understandably, US sellers are concerned that this fee increase could expand to them sometime in 2026 t00 - similar to the way Depop rolled out the switch from seller fees to buyer fees in the UK before expanding it to the US in 2024.

Depop Expands No Selling Fees To US Market As Pre-Loved Clothing Competition Heats Up

Etsy-owned Depop is going full speed ahead with new fee structure, expanding no selling fees to US after similar changes in UK earlier this year.

Value Added ResourceLiz Morton

Depop has been the bright spot in recent earnings calls as the main Etsy marketplace continues to struggle with declining Active Buyers and Gross Merchandise Sales - and ex-Depop CEO/current Etsy Chief Growth Officer Kruti Patel Goyal will be taking the helm as CEO at Etsy as Josh Silverman is set to step down at the end of the year.

Etsy CEO Josh Silverman Announces Exit Ahead Of Q3 Earnings Report

Etsy CEO Josh Silverman to step down at the end of the year with current Chief Growth Officer, Kruti Patel Goyal, taking the helm in 2026.

Value Added ResourceLiz Morton

What do you think of Depop raising Boosted Listing Fees in the UK? Let us know in the comments below!