Walmart Taps Amazon B2B GM To Power B2C Growth

Liz Morton
Liz Morton


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Walmart's ecommerce marketplace team just got a powerful new leader, poaching ex-Amazon B2B Marketplace General Manager Mohit Puthuraya to head up B2C Marketplace Success and Growth.

Puthuraya announced the move on LinkedIn this week, saying his leadership charter is to help 3rd party sellers succeed and grow on the Walmart marketplace.

Iā€™m happy to share that Iā€™m starting a new position as Vice President, Marketplace Success and Growth Programs at Walmart! Excited to work on a high-growth business alongside the leaders @ Walmart eCommerce, and thanks to Tom Ward and Manish Joneja for the opportunity and warm welcome.

Growing the Consumer (B2C) Seller Marketplace, already at a multi-billion dollar run rate, is a Board and C-level priority for Walmart. The marketplace has material headroom for expansion by serving the needs of one of the largest installed retail customer bases WW, and tapping into the omni-channel, eCommerce, and international expansion capabilities Walmart provides.

My leadership charter is to enable 3rd party sellers to succeed and grow their business on the Walmart platform, while ensuring a great seller and customer experience. The cross-functional teams I lead achieve this by building and scaling seller-facing capabilities and growth programs that span the eCommerce flywheel, and drive profitable growth.

Over the last year, Walmart has eased their once strict approval process and paved the way for more 3rd party sellers on the platform.

Walmart Welcomes More 3rd Party Sellers To The Marketplace
Walmart eases once strict approval process, paving the way for more 3rd party sellers to join marketplace.

They've also offered reduced fees and ad credits to entice new sellers to the marketplace as they look to take market share away from Amazon.

Walmart Offers Reduced Fees, Ad Credits To Entice New Sellers
Walmart is pulling out the stops to woo new sellers, now offering fee reductions & ad credits to sweeten the deal.
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Liz Morton is a seasoned ecommerce pro with 17 years of experience in online sales & marketplaces, providing expert commentary, analysis & news about eBay, Amazon, Etsy & more at Value Added Resource!