Sellers Praise New eBay Stories Ad Campaign For Collectibles, Fashion & Motors
Sellers share their excitement over new eBay Stories ad campaign expanding on the Things.People.Love marketing concept by highlighting joyful moments and stories behind buying and selling unique and meaningful items on the platform.
The campaign, developed in partnership with global creative agency JOAN, launched in the UK on September 22, the US on October 1, and is coming to Germany on October 8th with ads featuring items from Fashion, Motors, and Collectibles categories across TV, radio, digital, out of home, and social media platforms.
Liz Morton
The UK spots are focused mostly on Consumer to Consumer (C2C) selling, touting no fees for selling for private sellers on eBay UK.
Or this UK spot for lamp lovers.
eBay has also been working with global PR powerhouse Edelman to recruit private UK sellers for a paid case study and media spotlight opportunities, though it's unclear if participants stories may be featured in future spots for this current campaign,
Liz Morton
The ads for the US market feature "focus verticals" like fashion, auto parts and accessories, sports memorabilia and collectible trading cards, and refurbished electronics, highlighting the millions of items to be found on eBay.
While the 30 second ad spot above includes multiple mini "stories" across those categories, eBay is also taking some of the stories and split them out into individual shorter ads, like this one showing a man catching a baseball at a game, giving it to a kid in the crowd and then buying it back later on eBay.
Or this one featuring estate sale vintage jewelry finds backed by Authenticity Guarantee.
Sellers in the eBay community forum gave glowing reviews to the campaign, saying they hope the new ads will bring in more buyers as the all important Q4 shopping season kicks off.
Saw TWO new Ebay TV adv for COLLECTABLES!
Over the last few days have seen two different ebay advertisements for collectables on TV.
From the three 'story lines' on what I guess is the main one, there are three other ones showing the individually story lines.
The individual one I've seen shows a guy catching a baseball, giving to the kid next to him, then buying it? back on ebay.
That's good news. I certainly hope it works, and we can get new potential buyers interested in eBay.
Others are reporting hearing Ads for Ebay on the Radio too, others have seen stuff in Social Media. All good things, helping draw in customers for the Holiday Season.
GREAT STUFF, keep it coming Ebay!!!
What do you think of the new eBay Stories marketing campaign? What other kinds of "stories" would you like to see eBay feature in these ads? Let us know in the comments below!
