Meta Launches Facebook Affiliate Partnerships With Amazon, Shopee, eBay, Temu & Mercado Libre
Meta is launching new tools for creators to share affiliate products with their audiences, allowing them to tag items directly in their Facebook posts and Reels with no link-in-bio, no 'swipe up,' and no link in comments needed.
The Facebook Affiliate Partnership program will initially include Amazon in the US and Shopee in Singapore, Malaysia, Vietnam, Indonesia, Philippines, Thailand, Brazil and Taiwan.
Additional affiliate partners Mercado Libre in Brazil and Mexico, and Temu and eBay in the US are expected to be added in the coming months with more markets coming soon.
Here's how the new Facebook Affiliate Partnership program works:
Creators can connect their accounts from participating affiliate program partners to Facebook to enable tagging products directly in their photo posts and Reels as well as unlocking a clickable affiliate banner that will appear on content to help recommendations stand out.
Followers cant then tap to shop, taking them either right to the product page in the affiliate partner’s app or the mobile website to complete the transaction, and the creator will earn a commission from the affiliate partner for qualifying purchases.
Note: Creators need to already have an account with each partner's respective affiliate program in order to take advantage of these new tools.
This program basically just connects your existing affiliate accounts, so if you aren't already signed up with Amazon, eBay, Temu, Shopee, or Mercardo Libre, you'll need to do that first.
Once the accounts are linked, the creator can search in affiliate partnerships by product name or category, and see the potential commission, product details and product rating. Alternatively, if the creator already has affiliate links from one of the active partners, they can add them to posts and Facebook will auto detect them.
eBay's announcement about the partnership is light on specifics and doesn't say explicitly whether it will be available through the eBay Partner Network affiliate program, their Ambassador program for creators or both.
CMO Adrian Fung explained how eBay expects the new Facebook partnership will benefit sellers on the platform:
"This partnership reinforces eBay's commitment to innovation and empowering sellers with cutting-edge tools and initiatives and is projected to enhance seller visibility and expand market reach. It offers creators a new monetization stream, aligning with the growing creator economy. Sellers: get ready to watch your incredible items find new homes through the power of creator passion."
It's not clear exactly when eBay sellers can expect to possibly see any sales boost from this new program, since it won't be active until sometime "in the coming months" and those who have yet to see a significant positive impact over a year after eBay announced their partnership with Facebook Marketplace might be wondering if this program will also fail to live up to the hype.
Liz Morton
And while eBay pays the affiliate commission to the creator, that doesn't necessarily mean there won't be any cost to sellers.
Given the fact that eBay's Marketing Terms includes "other interactive functionality" for attribution (which could potentially included clicks on affiliate links) and recent announcements hinting at expanding advertising to include Ambassador pages, it's a good bet that sellers who use Promoted Listings will be charged ad fees on sales made through this new Facebook partnership.
Liz Morton
Facebook has also recently added new AI tools for Marketplace, including "just take a picture" listing powered by Meta AI.
Liz Morton
And now, Facebook is also integrating AI more into product discovery and advertising with a new AI experience that allows people to see more of the information they need to make a purchase after clicking an ad or visiting a website from Facebook or Instagram and a beta test of a new one click check out option.
