Facebook is getting serious about growing their marketplace this holiday season with an offer to cover up to $15 of shipping for buyers now through December 31st*.
This is sure to come a welcome news to both buyers and sellers as many carriers have raised rates or adopted peak surcharges, driving up the cost of shipping.
The email I received from Facebook says:
This holiday season, we’re giving you the gift of free shipping* for all your customers, on us. Now through December 31, your customers will automatically see a shipping credit of up to $15 applied to their orders when they check out.
Plus, we’re covering the cost of special holiday incentives – such as 20% off for new customers – giving shoppers even more reason to buy from you this season.
You can make the most of this moment by helping your customers discover and purchase your products. Review our checklist below to make sure your shop is ready to maximize your holiday sales.
- Provide an easy shopping experience
Ensure your customers have all the information they need to make a purchase. Double check each link, product description, price and image in your catalog.
- Make your gifts stand out with collections
Help your customers find exactly what they’re looking for by creating curated collections like “Best Selling Toys” or “Gifts for Dad.”
- Share your products
Make your posts shoppable by tagging all products and gifts you feature in your photos and videos.
As always, check terms and conditions carefully. More info here.
This comes on top of Facebook extending their waiver of selling fees on the platform to June 2022.
Add two and two together and it's obvious Facebook Marketplace is looking for a strong Q4 finish. What are other marketplaces doing to keep up?