eBay Adds Promoted Listings Visibility To Offers
eBay has announced visibility into Promoted Listings on Offers will be expanded to eBayUK as well.
You asked us to make it easier to see whether or not an ad fee applies when you negotiate a Best Offer with a buyer—we heard you! Now, when combining Promoted Listings Standard with Best Offer, you’ll be able to see when a Standard ad rate might apply whilst you’re negotiating an offer
With more clarity on the ad fee to expect, it’ll also be easier to see which negotiated transactions are likely to be attributed to your Promoted Listings Standard campaigns.
Additional information when you click "learn more" link while viewing the Promoted Listing info on the offer:
Accepting a Best Offer when the buyer clicked on your Promoted Listings Standard ad
If you accept a Best Offer price from a buyer who clicked on that listing through your Promoted Listings Standard, you'll be charged an ad fee based on the final sale price. From your Manage Offers page, we'll let you know if the buyer has clicked your ad in the past 30 days and show you what the ad rate was.
This ad rate may be applied to the final sale price if you accept the offer, so keep this in mind when managing offers.
There may be some circumstances where the ad rate displayed isn't applicable, including:
- The buyer clicks on your ad again (the applicable ad rate will be the click closest to the sale)
- The 30-day attribution window expires once the offer is accepted (no ad fee applied)
That information has also been added to the eBay help page for Best Offers.
eBay Community staff have confirmed this is currently a limited test but will be rolling the feature out to all sellers in the coming weeks. Also at this time it only applies to buyer initiated offers if the seller has enabled Best Offer on the listing - currently does not support seller initiated offers to watchers/interested buyers.
I've heard back on this @valueaddedresource -
We are currently testing a new feature within the Manage Offers page. A small selection of sellers will now see a message indicating whether or not a Promoted Listings Standard ad led to this Best Offer, as well as the ad rate applied. We hope this will provide better clarity for sellers when accepting Best Offers.
We will be rolling out this feature to all eBay sellers in the coming weeks.
Sellers have been asking eBay for years to give them visibility to whether or not a Promoted Listings fee will apply on offers and it looks like it may finally be becoming a reality.
Promoted Listings Standard is a CPA ad model. Sellers set an ad rate that will give eBay an extra x% above and beyond the regular Final Value Fee, but they only pay that additional fee when a buyer completes a purchase within 30 days of clicking on the ad.
When a seller is considering offers from buyers, they previously had no way to know if that buyer found their item through Promoted Listings, leaving sellers having to assume the worst case scenario (highest fees possible) instead of providing the information they need to be able to negotiate the best price to make the sale.
One particularly vociferous commenter brought this issue up in the eBay community weekly chat back in March of 2019.
As eBay continues to develop different one-to-many offer submissions, sellers paying for Promoted Listings have no visibility as to whether or not accepted offers will be subject to promoted listing fees.
Transparency into whether additional PL fees will be applied to a sale in many cases is critical for obvious reasons if the seller can't accurately calculate their margins.
It would be helpful if eBay would take steps to remedy this in good faith, as eBay continues to thrust "offer" features on both the buyer/seller side, especially with their double-digit "trending" suggested Promoted Listing fees that inexperienced sellers are likely to use.
Recommendation: Advise sellers when reviewing pending offers whether the sale will be subject to additional promoted listing fees.
TIA for passing these thoughts on to the proper teams.
A seller in the eBay community says they received an offer today but this time, eBay told them upfront the offer came as the result of a Promoted Listing view and even showed the exact ad rate that would be applied.
Some of us have been asking for this feature for a long time---looks like ebay finally got the message. I received an offer on an item and at the bottom of the note was this:
I have no idea why the note says "you ad rate may be applied if this offer is accepted" as I can't think of any scenario where it wouldn't be applied, but I'm not going to quibble....
There has been no official announcement from eBay on this yet and it's not clear if this is a limited test, phased roll out, or sitewide change - but this is a huge step forward in transparency for eBay and I'm very happy to see it!
I'll update as more information becomes available.